Ryan George – Ryan helps auction companies look like marketing experts by clarifying their message, communicating that message well, and measuring its effectiveness.

Will Meta’s new content policy impact your auction’s ads on Facebook?

Posted on: January 11, 2025 /

Categories: Uncategorized

Last Tuesday, Mark Zuckerburg announced that Meta will pull back its third-party fact-checking of user content in regards to potential hate speech. In lieu of this, Facebook, Instagram, and Threads will be policed by community notes—the systems currently used by Elon Musk’s X (formerly Twitter).

242: What asset category performed best in Facebook ads during 2024?

Posted on: January 2, 2025 /

Categories: Uncategorized

Last year, I built 815 Facebook campaigns. I’m transparent with my anonymized results because they help us all calibrate our expectations.

241: The Biggest Misconception Auctioneers Have About Facebook Advertising

Posted on: July 29, 2024 /

Categories: Uncategorized

Auctioneers regularly ask me, “How much more would it cost to advertise across multiple states?” or “What would I need to budget for a national campaign?” If you have the same question(s), here’s the answer:

240: How to Get More Consignors to List Their Units

Posted on: July 8, 2024 /

Categories: Uncategorized

I’ve noticed that few auctioneers have a page on their website for prospective consignors. Most auctioneers have me send interested sellers to generic auction event pages or unpopulated catalogs where the potential seller sees no sales copy, no button to click for consignor terms, and no form for submitting units to the auction. It’s as if we’re telling people willing to pay us a commission, “We want your equipment, but we want you to figure out how to work with us.”

239: What I Learned From Advertising the (Absolute) Auction of My Own Car

Posted on: April 10, 2023 /

Categories: Uncategorized

I was relieved when what I create for my clients also got fantastic results for me. Auctions don’t work unless the marketing for them does, and I’m grateful for all of the practice on client auction campaigns that helped the marketing of my MINI work so well.

Options for Finding Commercial Bidders & Buyers

Posted on: January 9, 2023 /

Categories: Uncategorized

Above all, I highly suggest that you explore what marketing options are available on any new asset type or buyer base before you sign that sales contract. What you don’t want to do is promise the seller a solution or an audience that isn’t available for you to deliver.

The Facebook Tool That’s Changing How I Write Emails

Posted on: October 24, 2022 /

Categories: Uncategorized

At the end of the campaign, I’m not offended by what content worked best. I care mostly about whether or not we got efficient traffic to my client’s website and/or great sale prices in the auction. Audience-decided content takes the pressure off of me. I don’t have to be a guru or maintain a know-it-all persona. I don’t have to guess right the first time—at least in terms of content. That’s a relief, especially on projects of high consequence.

MAKE BIGGER COMMISSIONSRyan helps auction companies look like marketing experts by clarifying their message, communicating that message well, and measuring its effectiveness.

Will Meta’s new content policy impact your auction’s ads on Facebook?

242: What asset category performed best in Facebook ads during 2024?

241: The Biggest Misconception Auctioneers Have About Facebook Advertising

240: How to Get More Consignors to List Their Units

239: What I Learned From Advertising the (Absolute) Auction of My Own Car

Options for Finding Commercial Bidders & Buyers

The Facebook Tool That’s Changing How I Write Emails

MAKE BIGGER COMMISSIONS
Ryan helps auction companies look like marketing experts by clarifying their message, communicating that message well, and measuring its effectiveness.