Results
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This massive project truck auction generated jaw-dropping results.
782,421 targeted prospects saw the ads 1,368,628 times.
78,304 of those potential bidders clicked 92,451 times on ads’ links.
6.76% of the people who saw the ad clicked on it.
Our average cost per click came in at only 3¢.
We paid only $3.83 for every 1,000 people who saw the ad.
An ASTOUNDING 796 people shared the ads with their Facebook friends—a TON of free publicity!
This 15-tract farm auction drew tons of interest from both locals and the Knoxville, TN, market.
113,220 targeted prospects saw the ads 241,037 times.
14,504 of those potential bidders clicked 17,913 times on ads’ links.
7.43% of the people who saw the ad clicked on it.
Our average cost per click came in at only 6¢.
We paid only $10.07 for every 1,000 people who saw the ad.
A whopping 124 people shared the ads with their Facebook friends.
172,483 targeted prospects saw the ads for this metal fabrication equipment 338,542 times. 21,456 of those potential bidders clicked 27,886 times on those ads. We achieved a click-through rate of 8.24% and a cost per click of only 3¢. We got some free publicity too—as interested parties shared the ads 93 times with their Facebook friends.
204,962 target prospects saw the ads for this North Carolina warehouse landlord liquidation 316,349 times. 17,864 of those prospects clicked 19,778 times on those ads. We achieved a click-through rate of 6.25% and a cost per click of only 5¢. We got some free advertising too—with interested parties sharing the ads 145 times.
Our ads for this project vehicle auction got 82,587 to the client’s website at a cost of only 3¢/landing page view. 2,633 people shared the ads with their Facebook friends, and “the seller’s goals were blown out of the water.” 1,128,219 targeted prospects saw these ads from a $2,100 Facebook spend.
Biplane’s ads for this vintage farm auction in Iowa garnered 33,367 link clicks at an average cost of only 3¢/each.
Our Facebook ads for Zane State College’s used shop equipment drew 24,854 link clicks at a cost of only 6¢/each, pushing sale prices into record-setting territory.
With only $500 of Meta ads, this commercial property was sold to an investment group 2 hours away who—along with the runner-up bidders—learned of the auction from our Facebook ads.
Our Facebook ads for this selection of cattle & vintage farm equipment in Maryland drew 35,903 link clicks at a cost of only 4¢/each.
^ Our Facebook ads for this relocating Honda dealership drew 17,788 people to the auctioneer’s website at a cost of only 4¢/landing page view.
^ Our Facebook ads for this storied & productive chicken farm in Tennessee drew 16,233 link clicks at a cost of only 6¢/click.
^ With just $500 of Facebook ads, we helped Parrott Auctions & Real Estate get the seller 194% of what they’d hoped they would gross for their used equipment.
^ Biplane’s Facebook campaign for this rural Northern Michigan property brought an out-of-state buyer who paid $170,750 over its assessed value and $118,750 over its Zillow & Realtor.com estimates.
^ In addition to a direct mail campaign, my Facebook ads for this property garnered 38,367 link clicks for this Tennessee property at a cost of only 6¢/each. More importantly, EK Auctioneers had 147 bidders from 2 countries vying for it, leading to a fantastic sale price.
^ Our Facebook ads for this retirement auction for Auctions ASAP garnered 34,422 link clicks at a cost of only 4¢/each.
^ Grain elevators have a very narrow buyer base, but our strategic Facebook ads for Alexander Auctions & Real Estate garnered 12,248 link clicks from targeted prospects at a cost of only 14¢/click.
^ Our ads for this Dave Bell Auctioneers auction of unused dozer traps were viewed 1,586,145 times by 629,376 targeted prospects. 70,912 of those people clicked 83,618 at a cost of only 2¢/click.
^ 25,296 targeted prospects clicked 35,754 times on the links in our Facebook ads for Schneider Auctioneers‘ equipment consignment auction—at a cost of only 7¢/click.
^ Our postcard and Facebook campaign for two complexes comprised of 329 apartments garnered bidders from 10 states and a sale price of twice what the partnering auction companies anticipated pre-sale.
^ Our Facebook ads for this residential development property drew 26,190 clicks to Woltz & Associates, Inc.‘s website. More importantly, they helped contribute to a $16.2 million hammer price.
^ Our Facebook ads for CA Global Partners‘ auction of video production equipment were viewed 10.5 million times and drew 361,984 link clicks at an average cost of 1.6¢. The assets brought 170% of the auctioneer’s pre-auction estimates too.
^ Sellers wanted $550,000 for this land. Our direct mail & Facebook campaign helped West Central Auction Co get $1.8 million on auction day.
^ Biplane’s postcard & Facebook campaign for this historic Missouri property resulted in more than 60 bidders & a sky-high sale price. Only 7¢/click.
^ With just $800 of Facebook ads for this drilling equipment, we reached 781,152 people and garnered 51,952 link clicks. 2 cents/click!
^ Imagine getting traffic to your farm real estate auction for as low as 2¢/click—and all ads for an average of 6¢/click. That’s what Doug Sheridan achieved for this dairy.
^ Recent feedback from our client: “Awesome results. Bidding and the number of registrations have well exceeded my expectations for this old worn equipment!” Do more with less, and exceed your own expectations.
^ 28 people registered to bid for this recreational property in Iowa after 13,912 people clicked on our Facebook ads. 6¢/click, 12% click-through rate. We can help you reel in sportsmen for your auctions.
^ Our Facebook campaign helped McLemore Auction Co get 324% of what the seller wanted—and buyers from as far away as Afghanistan.
^ 20,228 prospects visited this auction on Epic Auctions & Estate Sales‘ website from our Facebook ads at a cost of only 7¢ per landing page view.
^ We helped CA Global Partners with an auction of $50+ million in new-in-box and practically new solar power equipment. We got 28,881 people to their website at a cost of only 8¢/landing page view and only 6¢/click on our Facebook ads.
^ 10,228 people clicked on our ads for Judson Seaman‘s bison auction at 6¢/click, and 278 of them shared the ads with their friends.
^ This farm sold a week before its auction after 15,244 prospects visited Brooks Auction Services‘ website from our Facebook ads (10¢/click).
^ Our Facebook ads for this Parrott Real Estate & Auction Co., LLC. multi-property sale earned 25,346 link clicks from 22,528 prospects for only 12¢/each.
^ I helped David Whitaker average an 18.71% click-through rate at 3¢/click and 4¢/landing page view for his vintage car auction in Iowa.
^ Facebook ads attract industrial buyers, too. We got 28,258 prospects to CA Global Partners‘ website for only 7¢/each.
^ We helped Hamilton Group Auctions & Appraisals find bidders for this unique, one-item auction from 10,775 clicks on our Facebook ads at a cost of only 6¢/click.
^ We helped Bradley Stoecker sell this vacation property well over the appraised value. 23 bidders from multiple states. Traffic from all 50 states and 31 countries.
^ Facebook ads for this auction got 34,510 people to Rogers Auction‘s website at a cost of only 4¢ per landing page view (3¢/click).
^ Our Facebook ads for a Kentucky Master Commissioner Sales auction drew 16,010 link clicks from 12,976 prospects at only 7¢/click.
^ Our Facebook campaign drew 26,473 people to a Schneider Auctioneers, LLC online consignment auction at a cost of only 7¢/click.
^ Our ads for this Ohio farm garnered 27,466 clicks to Harvey Plus‘ website at a cost of only 7¢ each & click-through rates as high as 12.5%.
^ Our ads for this Herron Auction & Realty auction got 11,412 link clicks from a $350 Facebook spend. That’s 3¢ a click!
^ We helped Michael Rogers get 146% of his seller’s goal price for this home—with just $450 worth of Facebook ads.
^ We helped T&S Auction Service get 171% of their highest estimate for this auction’s results—with only $300 of Facebook ads.
^ Our Facebook ads helped a client get 200+ people to open houses and $100k more than the seller expected—from pre-auction offers.
^ We helped two auction company partners empty their own barns. We got 12,952 people to click over to their auction for only 3¢ each.
^ We helped Jerry King get 35,283 clicks on his ads for a major Ford Motor Company auction of multiple dealerships—at an average of only 3¢ each (one ad at 2¢ each). We *averaged* a 12% click-through rate