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234: 4 Types of Content to Avoid While Advertising Online Auctions

Posted on: September 13, 2022 /
Categories: Uncategorized

You’d think that with my customer base mostly embracing online auctions they’d advertise their auctions as though they were online marketplaces. Often, however, they don’t. In fact, they ask me to spend our often-limited space on content that doesn’t interest people until they’ve arrived at the auctioneer’s website. Certain details about an auction don’t matter until a customer is interested in buying what auctioneers are selling. So, it doesn’t make sense to tell prospective buyers certain details until after they’ve perused your property or catalog of items. 

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233: Facebook Just Closed Its Real Estate Targeting Loophole

Posted on: August 30, 2022 /
Categories: Uncategorized

Meta announced in June that after its settlement with the US Department of Housing & Urban Development (HUD), it will close the loophole we auction marketers have been using for the past 3 years on real estate auctions. The Meta platform will no longer allow Special Ad Audiences for real estate, employment, credit, and political/social ads.

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“Why Can’t I See My Facebook Ads?”

Posted on: August 16, 2022 /
Categories: Uncategorized

This blog post, like most I’ve written over the past few years, is a response to a question I get asked often. So far in 2022, I’ve worked for 65 companies; and 16 are companies that tried my services for the first time. The question that spawned this article comes primarily from those new clients.

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230: The Real Estate Shots That Get the Most Clicks on Facebook

Posted on: August 2, 2022 /
Categories: Uncategorized

I’ve spent almost $2 million on Facebook advertising. Thousands of auctions into this livelihood, I’ve tried all different kinds of lures while fishing for bidders. Thanks to gracious and patient clients, I’ve been able to test different headlines, different imagery, and different ad delivery formats. One thing I’ve discovered is that prospective real estate buyers don’t respond equally to the various types of visuals in your ads.

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229: Facebook’s Current Real Estate Targeting Options

Posted on: November 30, 2021 /
Categories: Uncategorized

ries.) While that shift removed some valuable demographic and interest categories from our toolbox, the remaining options prove robust enough for the vast majority of auction properties I’ve advertised since then. Here’s a list of targeting options still available for sponsored ads and promoted posts.

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