MAKE BIGGER COMMISSIONS
Ryan helps auction companies look like marketing experts by clarifying their message, communicating that message well, and measuring its effectiveness.

389: How Much Should You Spend on Facebook Per Auction?

Facebook rookies seem to believe that there’s a set, static amount—or some price grid—that Facebook charges for results; and they seem to think I know where to find that grid. It makes sense: other media are sold that way. Sadly, though, neither of those assumptions are correct. That said, we can learn to make educated guesses. I’ll tell you what I recommend per campaign, but first I want to show you how I arrive at that suggestion.

388: A Year Marked by Provocative Books

Since compiling my 2016 reviews, I might have absorbed more nonfiction books than I had cumulatively read in my entire adult life (including 2016). To make that happen, I listened to fewer podcasts and took more nature hikes with headphones. I regularly switched off sports radio in my car and took long road trips. My

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387: What Made Me Sweat Uncomfortably on My Antarctica Trip

Despite the outlandish expense, I don’t regret going to Antarctica. (I know that doesn’t sound like a ringing endorsement.) It left indelible marks on me—visually, relationally, and even spiritually. Most importantly, though, it made me aware of the opportunities I have, the options available to me, the choices I can make. It increased the value I place on the free moments I have back home in garages, at tables, in carpools, and around prayer circles. It reminded me how much I love driving in the mountains, paddling in their rivers, and watching the sun set over their silhouettes.

386: I Found My Insecurities Written on the Back of Trucks in Argentina

At both my stops in Argentina on my way to Antarctica, I noticed these big white stickers on the back of vehicles in surrounding traffic. The numbers varied from one vehicle to the next, ranging from 80 to 110. I asked my taxi driver what they meant.

385: Auctioneers Are Braver Than I Am

More to the point: all of my clients work on speculation. They take projects not knowing how big their paycheck will be or, in some cases, whether there will even be a paycheck on the other end of the deal. That takes some serious guts, a risk-taking ability I don’t have.

384: The View from the End of the World

I’m writing from the end of the world to tell you it’s not what you or I think it is. First, wherever you and I find ourselves is not the end. Second, it’s the gateway to beautiful progress. I anticipate that it’s also the preface to some incredible stories—or at least inspiring chapters in the story God’s writing for us and for the world.

383: What Would You Do With a Marketing Do Over?

No matter who designs your print media, hold them to these standards. First, though, hold your brand to these standards. I know it’s hard. Entropy and familiarity fight us. Our ambition to sell and our exuberance about the auction makes restraint difficult. The more we remember that each piece is just a tease to the next step, though, the easier it becomes to trust less content to do more work. When our media consistently follows these cultural expectations, sellers and buyers will feel more at ease in the auction marketing process and with you managing it for them.

“I’m a Man. I’m Forty!”

If you’ve read this far, you’re one of those people. I’m going to keep writing for you, because I’m going to keep fishing for stories in the pond of my soul. If all goes to plan, maybe we’ll both learn something along the way.

381: God of the Dramatic Pause

For me, though, it comes back to the prompting. That idea didn’t blossom beyond pity until after it could surpass a common courtesy. The voice in my head was mute until it came with Jesus’ name. It became a holy caper, a fun assignment only after God could turn the episode into something greater. When I joined God’s narrative, I got a story; and he got a little extra glory.

380: The Right Marketing Questions at the Wrong Time

It doesn’t cost you money to ask these questions. In fact, it might cost you significant money if you don’t ask these questions—especially if you don’t ask them before you sign the auction contract. Save yourself some headaches. Take the prescription four out of five TV doctors recommend: ask two of these questions, and then email your advertising vendors in the morning.

379: You Want More Sellers, But What Do Sellers Want?

If you can prove any or all of the above, sell the heck out of them to people who look just like your past sellers. Don’t shoot one piece into the ether and wait for the Brinks truck. Create a systematic series of digital and/or print touches, and brand them with a consistent look and familiar message. If you come across as empathetic and competent, you’re more likely to grab the sellers everyone wants.

378: Throwback Thursday: The Goalie in My Socks

He had stopped my shot but started my destiny.

Facebook’s New Targeting Tool Comes with a Catch

The benefits of optimizing for landing page views outweigh the above considerations. In most situations, the more targeted our audience, the better; and I’ve found Facebook’s algorithms to outperform my educated guesses most of the time. That doesn’t mean I would optimize all my Facebook advertising for landing page views.

376: No Wolf Dare Hunt Her Alone

Though Death took her there, it didn’t win because it had to come to her. It had to play by her rules. It had to waste multiple arrows. It had to face the “rage against the dying of the night.” She wore Death out a little bit, enough to give the rest of us more time. I can’t speak for the rest of my family, but I’m going to use that time to make sure I’ll be missed as much as she will be.

375: How an Embarrassing Failure Led Me to Marketing Success

Back in 2004, I became an author. I released a book of 41 discussions of interesting Bible characters. In 2003, it was the highest-rated manuscript on a service that faith-based publishers use to find authors without agent representation. At the one publisher who legitimately considered it, the editorial staff loved my writing and the compilation;

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374: Your Direct Mail Is Trying Too Hard

Your direct mail has the same job as your Facebook ads—and any piece of your advertising. It only has to get the prospect to the next step. More than likely, that step is to visit your website—even if the auction is conducted offline.

373: Is Heli Hiking with CMH North America’s Most Epic Vacation?

I usually leave the country when I want a grand adventure. I’m closing in on having all seven continents under my belt, and most of my travel to-do list remains across an ocean, the equator, or both. So, I was surprised to find one of the most incredible experiences of my life to be just over the U.S./Canadian border.

I’m the Second-Bravest Person in My House

While Crystal will never jump out of an airplane or off a bungee platform with me, she will jump into messes. Though she may never run off a mountain in a paraglider, she will run to someone’s aide. While I’m chasing adrenaline, she’s chasing social justice. So, the next time you think I’m the brave one of the two of us, think again.

371: My Passport Holds the Secret of Dead Kings

God makes beautiful things for himself, whether we will ever find it. He paints and sculpts because he can, because he enjoys it. He creates just to store beauty. He curates gardens and fountains where we can’t take credit for them. He has done this for millennia, knowing that we would take centuries to find his masterpieces—that we might never find them.

370: No, Your Church is Not The Church

One thing we can all be a part of, though, is the remedy for whatever we feel ails our local church or even the global Church. Few of us will impact multiple churches. None of us will change the American church as we know it. We can, however, follow Mother Teresa’s call to “help one person at a time, and always start with the person nearest you.”