The fifteen seconds after my fall held a moment of truth for me. I’ve failed so many times in stressful or frenetic situations; but for a few minutes and while a few stories below the Lewisburg, WV, airport, I pulled it together and pressed through my aloneness, insufficiency, and pain to find the spoonful of composure hidden in my chest.
A Suprising, Uncomfortable Moment of Truth
The Path to a (Somewhat) Clean Driving Record
For the first nine years of my driving carer, I never got a traffic ticket in my home state.
And then I moved to Virginia.
Reflections on a Breakfast Delivery
It was an emotional moment for me, yet I didn’t know how to feel. I was moved by the gesture, but I felt awkward for being the sole recipient. Love, respect, and appreciation wafted with the smell of bread, protein, and dairy; but I didn’t feel like what I love to do needed to be rewarded. In a welcome moment on the horizontal level, I felt something vertical in motion.
A Shift in Auction Proposal Strategy
Empathy is huge for trust. That means letting people know that we realize that this is their treasured collection, lifetime achievement, or financial security that’s at stake. Each situation will determine what is professionally appropriate to say; and this doesn’t have to be a verbose section of a proposal, but intentionally moving into this perspective for even one sentence can be enough to separate ourselves from the competition.
Get the Most from a Fluid Media
All media is adapting to technological advancements and changing audience habits, but the newspaper industry seems to have the toughest road to relevance. An observant eye will help us as advertisers take advantage of the deals and restrictions that stem from this newspaper landscape to best serve our customers.
Finding My Work in a Derecho
I don’t know if it’s appropriate to compare what my clients and I do for a living to a deadly, expensive natural disaster. That said, if the advertising we generate could engulf our buying community like Derecho 2012 has my physical community, we’d all have the job security of an American Electric Power lineman.
Advertising as a First Impression
Good advertising is more often a result of subtraction than addition. Consider an advertisement as a collection of shares of impression. The fewer the shares, the more each share is worth—and the more likely they’ll be remembered.
Lessons From the Proxibid Debate
I’ll let other people debate whether Proxibid’s move was harmful or advantageous to the auction industry and whether or not their expansion happened in good faith. That’s not my fight.
What is my fight is making auction advertising so attractive and effective that people keep hiring auctioneers to sell their assets.
I’m flying, floating, then riding a bus to what’s rated as one of the most grueling hikes in North America—a rugged wilderness described by trail alumni on YouTube as a place where nobody escapes a battered body. In fact, the Canadian Coast Guard and Parks Canada medevacs or otherwise rescues up to nine people a week from this stretch of ground—when only 52 people per day are allowed to enter the trail.
When I tell people where I’m going, I get two general responses. The first: “That sounds awesome!” and more often: “Not me. Why would you do that?” For the crowd who fall in that second camp, let me walk you through the reasoning.