• #221
    Jul 13, 2014
    Posted in:

    Answered Prayer in Murky Water

    Post Race Selfie
    Humility is a Dangerous Prayer Request

    In that same mirror, though, reflected the face of a finisher. I had finished last by a large margin, but I had crossed the finish line. I had done it, but I wouldn’t say I had conquered it. My impetuousness had been tempered with humility, and yellow-vested prayers had been answered.

  • #220
    Jun 11, 2014

    A Small Business Marketing Innovation

    Digitally-Printed Pocket Folders
    Digitally-Printed Folders with Peel'n'Stick Pockets

    Now, printing five or ten folders takes only hours. Prices vary according to quantity but are very affordable for most campaigns, especially compared to the old production method’s costs. You can have a custom folder for a proposal, for an auction bidder’s packet, for a settlement folder. You could even use variable data so that different recipients’ names and/or different photos are shown on their respective pieces.

  • #219
    May 28, 2014

    Apps: Auction Marketing Tools

    Counts App Graphic
    My Interview of an App Developer

    Even with only basic capabilities, an app’s simplified, browser-free interface makes it more convenient for the mobile user. The value of those push notifications can’t be understated, as it all but guarantees that even a passive audience will see each of your auction notifications at least once. Few media can say that. With editable location services, I could see an app having great value to the members of the growing number of affiliate networks or even state associations in the auction industry, too.

  • #218
    May 13, 2014

    Where Are Our Marketing Jet Packs?

    Photo purchased form iStockPhoto.com
    Fundamentals Before Widgets

    I don’t know a lot of people—me included—who are ready for the next thing, because we’re not doing the things we should already know. “This week” or any week.

  • #217
    May 7, 2014

    Walking Out of the Toy Store

    Photo credit: Crystal George
    Contentment in an Unexpected Place

    Sitting in a tiny, Italian restaurant in Midtown Manhattan, my wife asked me what was my biggest takeaway from my day representing MINI USA’s Final Test Test Drive program at the New York International Auto Show (NYIAS). I couldn’t answer her without a broken voice and tears escaping under my glasses and down my cheeks.

  • #216
    Apr 27, 2014

    What If I Told You My (Teenage) Dreams Came True?

    Hearst Interview
    Making Space for a New Dream

    I was whisked away to an adventure that would in no small way make the heart of those dreams come true.

  • #215
    Apr 23, 2014
    Posted in:

    Why You and I Don’t Trust Advertising

    Old Haggar TV Commercial
    Culture Prefers Authentic Brands

    Deep down, though, we all distrust advertising to varying degrees. We wonder what the ad isn’t telling us, what it’s exaggerating, and why so much fine print is often needed. The advertising profession is seen as convincing people they (1) need something they don’t or (2) want more than they need.

  • #214
    Apr 22, 2014

    You Should Move Here, Too

    Hill City Sunset
    Some of the Many Reasons I Love Lynchburg

    I chose to move to Lynchburg and have fallen in love with it enough to call it home. I don’t think it’s a stretch to say that my wife and I are factors in my sister and some of our closest friends emigrating to what we lovingly call “LynchVegas.” Here are the selling points with which I would counter the Lynchburg skeptics.

  • #213
    Apr 17, 2014

    11 Words I Needed to Hear

    NYIAS Foyer
    A Stranger on a Mission—To Me

    In the din of a bustling convention center, a wiry stranger walked up to me, leaned close to my shoulder, said one sentence, and then walked away. Before the gentleman even finished his deliberate sentence, I felt like he was sent to to deliver it to me.

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