• #195
    Nov 17, 2012
    Posted in:
    Explorience

    Finding Light in a Black Hole

    Grainy Darkness
    A Suprising, Uncomfortable Moment of Truth

    The fifteen seconds after my fall held a moment of truth for me. I’ve failed so many times in stressful or frenetic situations; but for a few minutes and while a few stories below the Lewisburg, WV, airport, I pulled it together and pressed through my aloneness, insufficiency, and pain to find the spoonful of composure hidden in my chest.

  • #194
    Nov 10, 2012
    Posted in:
    Drive Lines

    Six Years to Life

    DMV Letter
    The Path to a (Somewhat) Clean Driving Record

    For the first nine years of my driving carer, I never got a traffic ticket in my home state.

    And then I moved to Virginia.

  • #193
    Sep 30, 2012
    Posted in:
    Ponderlust

    Love on a Paper Plate

    Pepperoni Roll
    Reflections on a Breakfast Delivery

    It was an emotional moment for me, yet I didn’t know how to feel. I was moved by the gesture, but I felt awkward for being the sole recipient. Love, respect, and appreciation wafted with the smell of bread, protein, and dairy; but I didn’t feel like what I love to do needed to be rewarded. In a welcome moment on the horizontal level, I felt something vertical in motion.

  • #192
    Aug 23, 2012
    Posted in:
    AdverRyting, Marketing Tools

    4 Things Every Business Proposal Should Say

    Image Used With Permission Through Purchase From iStockPhoto.com
    A Shift in Auction Proposal Strategy

    Empathy is huge for trust. That means letting people know that we realize that this is their treasured collection, lifetime achievement, or financial security that’s at stake. Each situation will determine what is professionally appropriate to say; and this doesn’t have to be a verbose section of a proposal, but intentionally moving into this perspective for even one sentence can be enough to separate ourselves from the competition.

  • #191
    Aug 2, 2012
    Posted in:
    AdverRyting, Marketing Tools

    Working With a Changing Newspaper Landscape

    Image purchased from iStockPhoto.com, cropped, and blurred
    Get the Most from a Fluid Media

    All media is adapting to technological advancements and changing audience habits, but the newspaper industry seems to have the toughest road to relevance. An observant eye will help us as advertisers take advantage of the deals and restrictions that stem from this newspaper landscape to best serve our customers.

  • #190
    Jul 12, 2012
    Posted in:
    AdverRyting

    Natural Disaster Advertising?

    Image purchased from iStockPhoto.com
    Finding My Work in a Derecho

    I don’t know if it’s appropriate to compare what my clients and I do for a living to a deadly, expensive natural disaster. That said, if the advertising we generate could engulf our buying community like Derecho 2012 has my physical community, we’d all have the job security of an American Electric Power lineman.

  • #189
    Jun 28, 2012
    Posted in:
    AdverRyting, Design

    5 Advertising Lessons From the Interstate

    Image Purchased from iStockPhoto.com
    Advertising as a First Impression

    Good advertising is more often a result of subtraction than addition. Consider an advertisement as a collection of shares of impression. The fewer the shares, the more each share is worth—and the more likely they’ll be remembered.

  • #188
    Jun 14, 2012
    Posted in:
    AdverRyting

    Competing For (And Against?) Potential Clients

    Image purchase from iStockPhoto.com
    Lessons From the Proxibid Debate

    I’ll let other people debate whether Proxibid’s move was harmful or advantageous to the auction industry and whether or not their expansion happened in good faith. That’s not my fight.

    What is my fight is making auction advertising so attractive and effective that people keep hiring auctioneers to sell their assets.

  • #187
    May 22, 2012
    Posted in:
    Explorience

    A Different Rest for the Weary

    image purtchased from iStockPhoto.com
    Vacation Strategy

    I’m flying, floating, then riding a bus to what’s rated as one of the most grueling hikes in North America—a rugged wilderness described by trail alumni on YouTube as a place where nobody escapes a battered body. In fact, the Canadian Coast Guard and Parks Canada medevacs or otherwise rescues up to nine people a week from this stretch of ground—when only 52 people per day are allowed to enter the trail.

    When I tell people where I’m going, I get two general responses. The first: “That sounds awesome!” and more often: “Not me. Why would you do that?” For the crowd who fall in that second camp, let me walk you through the reasoning.

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