I chose to move to Lynchburg and have fallen in love with it enough to call it home. I don’t think it’s a stretch to say that my wife and I are factors in my sister and some of our closest friends emigrating to what we lovingly call “LynchVegas.” Here are the selling points with which I would counter the Lynchburg skeptics.
Some of the Many Reasons I Love Lynchburg
Response to a Stolen Mailing List
Regardless of whether your advertising arrives in mailboxes, on newspaper stands, in websites, or between sign posts, your content has competition. Are you confident it’s winning that competition? If not, what would need to change to be the best?
The Responsibility of Someone Else's Vows
Pastors like to talk about Jesus’ first published miracle happening at a wedding, but I’m not a pastor. I just play one on TV. And pastors like to mention that God attended the first wedding in the Garden of Eden. But I read that story last week, and Jesus didn’t make Eve repeat any vows or have Adam get a ring for his bride. He just brought Eve to Adam.
A Unique Perspective on "Core Strength"
I highly doubt Rudolph realized the inherent advice that he was giving. It’s the same advice I give college juniors and seniors who ask me how to build a successful business and the advice I give nascent auctioneers in the halls at conferences: “Focus on your core competencies. Find what you do best, and focus on the niche market that values that.” It’s advice I had to learn from experience.
Support for When We Are Stretched
The challenge, especially for those of us who consider ourselves self-sufficient, is to reach out to our friends. The reward for this vulnerability is more than refreshment. It brings a renewed sense of purpose, a sense of belonging, an appreciation of the Sovereign.
Chicken or the Egg?
It’s not even a “chicken or the egg?” enigma, because brochures and websites are both eggs. The chicken is your brand. Every way that your brand is expressed hatches from the hen that gives it her DNA—its appearance, its personality, its intrinsic qualities.
The Importance of Audience Preferences
There are no universal marketing guarantees, but starting from our audience’s perspective helps us ask the right strategic questions throughout a campaign. It’s not always easy to look through our audience’s lens, because we are often in a different head space than our prospect. When we do, though, we improve your chances of a successful campaign.
My Biggest Accomplishment in South Africa
Back at my hostel, folks asked where I’d been; and I told them.
Responses included, “They let you do that!?” and “How did you arrange that?”
There are some big lessons in there for me—professional, relational, and spiritual ramifications that I’ve been processing since then. But on my first morning in Cape Town, I made the rest of the trip unnecessary. This would not be topped. This would be the story of the trip.
Changing Brand Perceptions
Both had the same goal: change their respective brand’s engrained perceptions. Radio Shack had been wearing a pocket protector long before Best Buy took its lunch money, broke its soldering gun, and stuffed it in a locker. Jaguar had been showing people it’s yearbooks from the 1960′s, while yelling at Audi to get off its lawn.