• #180
    Jan 5, 2012
    Posted in:
    AdverRyting, Branding

    What Would Your Brand Do?

    What Would Your Brand Do?
    Your Brand as a Filter

    or years, I’ve rolled my eyes at mission statements and the like, especially the ones that get posted on store walls or printed in company brochures. I don’t really care what a company’s mission statement is. If your customer service and marketing already exemplify it, I already know your vision and values. If they don’t, why give me a yardstick to to measure your shortcomings?

  • #179
    Dec 21, 2011
    Posted in:
    Random Acts of Ryan

    My Biggest Christmas “Letter” Ever

    My Biggest Christmas “Letter” Ever
    My [In]Famous Annual Opus

    For the first year since 2004, I didn’t take a week off work this year; and Crystal and I had no vacations together—even a long weekend. So, I had to bring alive a year in which Crystal and I both worked a lot (her cumulatively more than me in terms of both days and hours) and didn’t get a lot of pictures together. I decided to entertain with random knowledge, peripheral touches with our social media streams, and as much as possible about the adventures we did find in the margins.

  • #178
    Dec 16, 2011
    Posted in:
    AdverRyting

    An Auction Bidder’s Wish List

    An Auction Bidder’s Wish List
    Giving Your Audience What It Wants

    Does this mean advertising should be reduced exclusively to a list of bulleted descriptions? No—even if in many media, that’d be the most efficient strategy. Write your sales copy as long as space and budget will allow. Emphasis, though, belongs to the facts. Headlines should tell people if what they want might be described in the next section. Top billing should go to the unarguable.

    Make it easy for potential buyers to compare your sale item(s) to their wish list. That ease of comparison reflects on your brand, whether they bid or purchase from you or not.

  • #177
    Dec 1, 2011
    Posted in:
    AdverRyting, Marketing Tools

    5 Reasons You Should Be Using Google Alerts

    5 Reasons You Should Be Using Google Alerts
    Written for OPEN Forum by American Express

    One of the most overlooked tools in the search giant’s toolbox is Google Alerts. In the hands of a savvy entrepreneur, marketer or blogger, this superpower can be a force for good.

    The linked article is the exclusive content of OPEN Forum by American Express.

  • #176
    Nov 17, 2011
    Posted in:
    AdverRyting, Marketing Tools

    10 Tips for Better Marketing Emails—Part 2: Dont’s

    10 Tips for Better Marketing Emails—Part 2: Dont’s
    What Not to Do with Your Marketing Email

    Email should be an important component in every marketing campaign you create. Because the medium is free or very inexpensive, the temptation is not to place as much effort into it as with more tangible and public media. Beware of that pitfall. Surpass your competition’s emails by doing the small things right.

  • #175
    Nov 5, 2011
    Posted in:
    Ponderlust, Random Acts of Ryan

    Finding Not-so-random Words on My Screen

    Finding Not-so-random Words on My Screen
    Writing a Eulogy for a Friend

    So, for the last three days, I’ve been talking to God about it, asking for something worthy of John, worthy of his mom, worthy of answered prayer. Today, I interviewed John for an hour about his mom—a woman I’ve never met.

  • #174
    Nov 4, 2011
    Posted in:
    AdverRyting, Branding, Marketing Tools

    10 Tips for Better Marketing Emails—Part 1: Do’s

    10 Tips for Better Marketing Emails—Part 1: Do’s
    Email Marketing Tips

    If these suggestions seem like common sense, know that I’m still not seeing them used as common practice by many small business owners—auctioneers in particular. For all you do to sell your professional brand in the marketplace, don’t sabotage that work and expense with cheap and lazy email marketing.

  • #173
    Oct 20, 2011
    Posted in:
    AdverRyting, Direct Mail

    6 Weird Intruders in Your Mail Box

    6 Weird Intruders in Your Mail Box
    What Not to Do with Direct Mail

    Your media needs to make a good first impression, hold that attention, and then leverage its impact to evoke a specific response. The first step and the transition to the second step are typically where I see auctioneers stumble. They assume that the recipient is as interested in what they’re selling as they are and that the recipient will interact with an advertisement as though they already know the content will interest them.

  • #172
    Sep 15, 2011
    Posted in:
    AdverRyting, Design

    The Ebay Rule for Advertising Estates

    The Ebay Rule for Advertising Estates
    Advertising to Buyers

    If your audience would investigate a collection because of who owned it, by all means use the seller’s popularity to their advantage. But if the seller isn’t the selling point, stick to the facts important to the buyers in your advertising headlines.

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