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Posts are the airport trams that connect terminals. People engage with them only when—even if only temporarily—staying on property.
Ads are the trains that leave the airport.
A big smile crossed my face after reading this email from Kristin Halfhill-Larimore after her recent multipar auction. “Yesterday’s auction was a tremendous success! We had 40 registered bidders, and the online-only multi-par auction was scheduled to end at 12 noon with a soft close. We had bidding extensions for just over an hour and a
If you’d have told the college senior version of me that my day job would look like that, he’d have asked, “Wait. What? How!?” I’m so grateful for the auctioneers who trust me with their livelihoods and their sellers’ hopes.
Auctioneers influenced where I parked at a wedding yesterday.
In total, 1.9 million prospects saw the ads 4.1 million times. Thom got a lot of traffic from his bold campaign, as 200,000 people clicked on at least one of the 13 different ads an average of 1.3 times each.
Several of my clients in the equipment space have been buying shipping containers of Chinese mini excavators, loaders, and attachments to supplement consigned inventory. One of these auctions led to an interesting post-sale conversation with a client.
Facebook stats will often be proportional to website traffic and participation. They almost always contribute to the story of the auction. But not always. The same goes even for bidder registrations. At the end of the day, the only numbers that count are sale prices.
