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So, of the five headline options in the dynamic-content Facebook ads, two address this potential discount: “Tariff-free British parts!” and “No tariffs on these items!”
My clients and I advertise figurative gold mines regularly. I like to use headlines for those like, “Buy more cash flow!” or “Add a revenue stream!” But last week, I was privileged to advertise Kevin Ross’ auction of a real-life historic gold mine in Tellico Plains, Tennessee. I smiled when I saw the headline on his website: “There’s gold in them thar hills!”
Clients regularly ask me to target a demographic or occupation for which Facebook doesn’t currently have an available option. (I say “currently” because the options change.)
During a phone conversation last week, my Facebook account representative and I discussed the system I use for auctions. We got on the topic of video ads—which I use very sparingly (maybe 1% of campaigns). She told me that their internal research found that the best video ads are …
Last Tuesday, Mark Zuckerburg announced that Meta will pull back its third-party fact-checking of user content in regards to potential hate speech. In lieu of this, Facebook, Instagram, and Threads will be policed by community notes—the systems currently used by Elon Musk’s X (formerly Twitter).
Last year, I built 815 Facebook campaigns. I’m transparent with my anonymized results because they help us all calibrate our expectations.
Auctioneers regularly ask me, “How much more would it cost to advertise across multiple states?” or “What would I need to budget for a national campaign?” If you have the same question(s), here’s the answer:
