Uncategorized – Page 3

224: How to Algorithm-Proof Your Facebook Marketing

Posted on: June 28, 2021 /

Categories: Uncategorized

As long as advertising is sold by auction, the algorithms can always work for us Facebook wants ads to align with user interests so much that they don’t annoy people off their feeds. They want happy advertisers and give us as much reach as market value will allow. It doesn’t take a lot of money to benefit from this system.

223: The Biggest Irony in Auction Advertising

Posted on: June 14, 2021 /

Categories: Uncategorized

That’s why I find it so ironic that the question I get most from auctioneers about Facebook advertising is, “How much will it cost?”

Apple’s new privacy policy is changing my Facebook strategy.

Posted on: January 18, 2021 /

Categories: Uncategorized

This is a seismic shift. For most people reading this, though, there is little reason to panic. We can still have incredibly targeted and efficient ads on the most pervasive social media platform in our country.

221: 8 Things to Cut From Your Facebook Ads to Improve Their Performance

Posted on: November 9, 2020 /

Categories: Uncategorized

If I had to choose between my instinct and the billions of advertising impressions that fed Facebook’s seismic shift in available text space, I’m going to rely on the behemoth’s deep and wide sampling of our buying culture. Advertisers don’t make the rules. Consumers do. We advertisers either break ourselves upon those rules or play within them for more and better traffic to our auctions.

220: How I Optimize Facebook Ads to Get the Results I Do

Posted on: October 26, 2020 /

Categories: Uncategorized

None of these options are inherently right or wrong. Your situation will dictate which one you use and when you use it. For many of my campaigns, I use more than one—because I’m not always fishing in the same lake for the same fish.

219: A Safety Net for When I Guess Wrong

Posted on: October 5, 2020 /

Categories: Uncategorized

The longer I advertise on Facebook, the less I trust my strategic instincts and the more I lean on data. I get surprised just about every week by which ads do better than others in the same campaign.

218: The Achilles Heel of My Facebook Ads

Posted on: September 21, 2020 /

Categories: Uncategorized

Most of these remedies can be implemented for free. Some don’t take any additional time—just patience. All of them will increase the professionalism of your brand and quite possibly your commissions and sell-through rates. When a client doesn’t have these ducks in a row, it actually relieves some of the pressure I feel to deliver them high-performing ads. That relief comes in the truth that I charge the same fee to send crowds of people to an active marketplace as to a dead end.