Category : Uncategorized

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224: How to Algorithm-Proof Your Facebook Marketing

As long as advertising is sold by auction, the algorithms can always work for us Facebook wants ads to align with user interests so much that they don’t annoy people off their feeds. They want happy advertisers and give us as much reach as market value will allow. It doesn’t take a lot of money to benefit from this system.

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221: 8 Things to Cut From Your Facebook Ads to Improve Their Performance

If I had to choose between my instinct and the billions of advertising impressions that fed Facebook’s seismic shift in available text space, I’m going to rely on the behemoth’s deep and wide sampling of our buying culture. Advertisers don’t make the rules. Consumers do. We advertisers either break ourselves upon those rules or play within them for more and better traffic to our auctions.

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219: A Safety Net for When I Guess Wrong

The longer I advertise on Facebook, the less I trust my strategic instincts and the more I lean on data. I get surprised just about every week by which ads do better than others in the same campaign.

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218: The Achilles Heel of My Facebook Ads

Most of these remedies can be implemented for free. Some don’t take any additional time—just patience. All of them will increase the professionalism of your brand and quite possibly your commissions and sell-through rates. When a client doesn’t have these ducks in a row, it actually relieves some of the pressure I feel to deliver them high-performing ads. That relief comes in the truth that I charge the same fee to send crowds of people to an active marketplace as to a dead end.

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