Uncategorized – Page 2

257: Results So Good, I Heard About Them Twice

Posted on: January 23, 2026 /

Categories: Uncategorized

“We have had a TON of traction for this auction. We knew we would get some due to the car and the jewelry, but in relation to other estates, it’s just a ‘small’ estate auction for us. However, on Saturday, we had more at our open house than we have had in a very long time. More in our local area have registered for this auction than we have seen in a while. I was even at my neighbor’s house yesterday, helping them register.”

256: Bigger sale price = bigger commission

Posted on: January 21, 2026 /

Categories: Uncategorized

I regularly experiment (with permission), because my goal is to make my clients the biggest possible commissions I can on the budgets they have.

255: How do you advertise to mafia bosses and drug dealers? (asking for a friend)

Posted on: January 12, 2026 /

Categories: Uncategorized

I never thought I’d ever advertise an armor-plated vehicle, let alone a Mercedes-Benz Maybach S650 with bulletproof windows. This vehicle once belonged to Guo Wengui, a Chinese billionaire, crypto fraudster, and racketeer.

254: What asset category performed best in Facebook ads during 2025?

Posted on: January 5, 2026 /

Categories: Uncategorized

Last year, I built 798 Facebook campaigns. Aircraft auctions led the way in terms of efficiency metrics, but multiple asset categories weren’t far behind.

253: How else were you going to find THAT bidder in a few days or weeks?

Posted on: December 22, 2025 /

Categories: Uncategorized

Social media advertising has proven a much better fit for auction marketing. We can now target our ads with uncanny specificity. We can reach 50 to 200 potential bidders for the cost of mailing one postcard. We don’t have to wait for publications or our brochure to reach mailboxes. Auctioneers can accept consignments later, closer to the auction. This efficiency and flexibility help auctioneers make bigger commissions with leaner marketing budgets in shorter exposure windows.

252: Finishing the year on a high (bid) note

Posted on: December 15, 2025 /

Categories: Uncategorized

Congrats to Chris Camp, Vicki Camp, and Jeff Morris of Luxury Estates Auction Company for getting this incredible Florida panhandle property sold on Saturday! The newly constructed 7,000±SF, 7BR, 9BA home with deeded beach access drew a high bid of $4.85 million.

251: Wow. What an auction day!

Posted on: December 8, 2025 /

Categories: Uncategorized

I was stoked to learn that Ben Higgins Realty & Auction Co. saw seven units sell north of $400,000 in their Thanksgiving weekend auction. Two of them sold for more than $500,000, including this 2024 John Deere 9RX 640. This auction’s campaign drew very efficient traffic with a cost per click of only 7¢.