Category : Marketing Tools
No small business can afford this level of celebrity endorsement, but many use this marketing approach at a much smaller scale. Regardless of the number of zeroes in the deal, the same rules of engagement apply. These five celebrity criteria should be true, if you want endorsement deals to work for your brand.
Usually I get a request like, “Where do I find people who want to buy [insert asset here]?” There is no such list of people with intentions. There are, however, multiple resources for lists of people who categorically are more likely to be interested in specific assets or services. I’ve narrowed them down to seven categories.
Auction marketers could create different StarStar codes per auction—like some auction companies do with unique URL’s. You could also generate one for different kinds of FAQ’s or for use at different trade show-type events—like hash tags on Twitter. You could use different codes in different media to track media inquiries, too. I don’t know . . . maybe even generate a custom one for a valuable prospective seller and include it in your proposal.
Now, printing five or ten folders takes only hours. Prices vary according to quantity but are very affordable for most campaigns, especially compared to the old production method’s costs. You can have a custom folder for a proposal, for an auction bidder’s packet, for a settlement folder. You could even use variable data so that different recipients’ names and/or different photos are shown on their respective pieces.
Even with only basic capabilities, an app’s simplified, browser-free interface makes it more convenient for the mobile user. The value of those push notifications can’t be understated, as it all but guarantees that even a passive audience will see each of your auction notifications at least once. Few media can say that. With editable location services, I could see an app having great value to the members of the growing number of affiliate networks or even state associations in the auction industry, too.
I don’t know a lot of people—me included—who are ready for the next thing, because we’re not doing the things we should already know. “This week” or any week.
Whether the bidding is done with a raised hand or a clicked mouse is just a matter of auction location. Nobody asks me, “How do you advertise an off-site auction?” They don’t ask that, because they advertise off-site auctions like the way they advertise on-site auctions. Online auctions are just off-site auctions held in a virtual venue.
