Marketing Tools – Page 7

107: Rethinking the Company Brochure

Posted on: November 17, 2012 /

Categories: Auction Marketing, Marketing Tools

Business owners often understand the golden rule when it comes to customer service. It’s interesting to me, though, how often we overlook that guiding principle in marketing and don’t design advertising that we’d want to read, if the roles were reversed. Give advertising unto others that you’d want given unto you; and see what happens to your company brochure—and your bottom line.

106: 4 Things Every Business Proposal Should Say

Posted on: August 23, 2012 /

Categories: Auction Marketing, Marketing Tools

Empathy is huge for trust. That means letting people know that we realize that this is their treasured collection, lifetime achievement, or financial security that’s at stake. Each situation will determine what is professionally appropriate to say; and this doesn’t have to be a verbose section of a proposal, but intentionally moving into this perspective for even one sentence can be enough to separate ourselves from the competition.

105: Working With a Changing Newspaper Landscape

Posted on: August 2, 2012 /

Categories: Auction Marketing, Marketing Tools

All media is adapting to technological advancements and changing audience habits, but the newspaper industry seems to have the toughest road to relevance. An observant eye will help us as advertisers take advantage of the deals and restrictions that stem from this newspaper landscape to best serve our customers.

101: The USPS Program That Could Save You Thousands

Posted on: April 19, 2012 /

Categories: Auction Marketing, Direct Mail, Marketing Tools

For auctioneers, who often have limited budgets and even more limited time, Every Door Direct Mail may prove itself a long-overdue solution. And if your proposed budget can gain dollars on the postage line, you can spend those saved dollars on more marketing in places your competition can’t.

100: The Pinterest Effect

Posted on: March 29, 2012 /

Categories: Auction Marketing, Design, Marketing Tools

There’s a lesson there for every marketer. What makes content quickly absorbable is compelling imagery, imagery which Pinterest users tend to pull from predominantly-commercial websites. Words—even headlines—are secondary. As a culture, we don’t’ care about explanations and slogans, if we aren’t drawn to them through the picture(s) they accompany. As a marketer who helps other marketers, I can tell you that if the design of our marketing media centers around large, singular imagery—and those images are professionally staged and captured—our advertising will be far more effective than the current average of small business advertising media.

99: Who Should Manage Your Social Media Content?

Posted on: February 28, 2012 /

Categories: Auction Marketing, Marketing Tools

The problem is that social media sites are relational environments—places to do online what we do offline, admittedly with both upgrades and drawbacks over in-person conversations. In most situations you wouldn’t pay another company to go have conversations with people for you at social gatherings. So, why would you pay a company to have your conversations with your prospects and peers online?

97: Putting a Price on Your Friends List

Posted on: February 7, 2012 /

Categories: Auction Marketing, Marketing Tools

If I had a dollar for every time I saw or heard the words social media, my wife and I could go on an international vacation—and I don’t mean Canada. I’m sure the same holds true for you. Websites like Facebook and Twitter and YouTube are touted as marketing gold mines, the future of advertising, the magic answer for harvesting clients out of thin air.