Category : Marketing Tools

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152: 5 Ways to Know If Your Offline Media is Working

In a digital world, print media has the potential to be a tangible disruptor and a more personal interaction. Direct mail allows a broader range of sizes and formats than online media. When produced and placed well, signs are often the leading medium for obtaining auction buyers. Just because it’s more difficult to track them doesn’t mean they are necessarily less effective.

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The Most Important Mailing List (That Auctioneers Aren’t Using)

I don’t think I’ve ever talked to an auction company that recorded that segment of their buyers. Online bidding platforms keep this information. These bidders shouldn’t be too hard to discover at on-site auctions, especially real estate ones. They’re already in your clerking software. All it’d take to capture this data is an extra column in your database to indicate that they came in second.

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144: Relearning How to Fish for Auction Buyers (and Sellers)

In the current marketplace, there’s no excuse for relying on instinct. Our marketing mix should include more experimentation and less guesswork. Our customers on the aggregate are telling us how and where and when to advertise and conduct transactions. The buying public is always right, whether we like it or not; and they’re generating the data to prove it.

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