Category : Marketing Tools

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166: Get Better Results From Your Facebook Advertising

While there are groups or lists of people you can’t find on Facebook, there are a lot of specific audiences readily available to make your auction advertising more effective and efficient. Not all buyers are on Facebook; but there are more buyers there on any given day than in newsprint, magazines, or any TV channel. The specificity to which you can market on Facebook is unprecedented and unparalleled.

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152: 5 Ways to Know If Your Offline Media is Working

In a digital world, print media has the potential to be a tangible disruptor and a more personal interaction. Direct mail allows a broader range of sizes and formats than online media. When produced and placed well, signs are often the leading medium for obtaining auction buyers. Just because it’s more difficult to track them doesn’t mean they are necessarily less effective.

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The Most Important Mailing List (That Auctioneers Aren’t Using)

I don’t think I’ve ever talked to an auction company that recorded that segment of their buyers. Online bidding platforms keep this information. These bidders shouldn’t be too hard to discover at on-site auctions, especially real estate ones. They’re already in your clerking software. All it’d take to capture this data is an extra column in your database to indicate that they came in second.

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144: Relearning How to Fish for Auction Buyers (and Sellers)

In the current marketplace, there’s no excuse for relying on instinct. Our marketing mix should include more experimentation and less guesswork. Our customers on the aggregate are telling us how and where and when to advertise and conduct transactions. The buying public is always right, whether we like it or not; and they’re generating the data to prove it.

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141: A New Tool for Better Marketing Videos

Their service is super simple: upload the clips you recorded into their site, type in some direction as to what you’d like the finished product to be, select how long you want the finished video to run, key in your credit card information, and then wait for the link to their finished product. You can also choose upgrades like expedited editing and even a 15-second teaser video to use for Instagram and other social media.

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137: 5 Ways to Generate More End User Bidding

The difference between wholesale and retail prices should be enough incentive to investigate changes to our workflow, terms, and marketing. Your path to consumer-driven prices might be on very different paths than these five options. That’s okay. What’s important is that we’re interacting with the marketplace, evaluating our processes based on the feedback we gather, and then making changes to our practices to adapt.

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135: The Magic Formula for More Efficient Advertising

You can have hundreds of people click to your website from your email blast or thousands from social media. If the only people who show up at your auction are the ones who saw the sign, though, that traffic is empty. If your YouTube video went viral or your phones have been ringing off the hook from a press release that’s hit all of the local news, but most of your bidders all brought your direct mail piece to the auction, then the buzz didn’t bring you buyers.

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132: 4 Common Mistakes of In-house Mailing Lists

I’ve bumped into multiple auction companies that tout their decades-old prospect list or the quantity of people on their in-house list. It’s an odd boast, since those lists are filled with budget-sucking ghosts. The age of a list isn’t inherently bad, but it can contribute to the following four issues most auctioneers face with their in-house database.

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130: 5 Rules for Celebrity Spokespeople

No small business can afford this level of celebrity endorsement, but many use this marketing approach at a much smaller scale. Regardless of the number of zeroes in the deal, the same rules of engagement apply. These five celebrity criteria should be true, if you want endorsement deals to work for your brand.

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122: The Right Mailing List for the Job

Usually I get a request like, “Where do I find people who want to buy [insert asset here]?” There is no such list of people with intentions. There are, however, multiple resources for lists of people who categorically are more likely to be interested in specific assets or services. I’ve narrowed them down to seven categories.

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121: Will StarStar Kill the QR Code?

Auction marketers could create different StarStar codes per auction—like some auction companies do with unique URL’s. You could also generate one for different kinds of FAQ’s or for use at different trade show-type events—like hash tags on Twitter. You could use different codes in different media to track media inquiries, too. I don’t know . . . maybe even generate a custom one for a valuable prospective seller and include it in your proposal.

118: A Small Business Marketing Innovation

Now, printing five or ten folders takes only hours. Prices vary according to quantity but are very affordable for most campaigns, especially compared to the old production method’s costs. You can have a custom folder for a proposal, for an auction bidder’s packet, for a settlement folder. You could even use variable data so that different recipients’ names and/or different photos are shown on their respective pieces.

117: Apps: Auction Marketing Tools

Even with only basic capabilities, an app’s simplified, browser-free interface makes it more convenient for the mobile user. The value of those push notifications can’t be understated, as it all but guarantees that even a passive audience will see each of your auction notifications at least once. Few media can say that. With editable location services, I could see an app having great value to the members of the growing number of affiliate networks or even state associations in the auction industry, too.

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