Category : Branding
The more our media goes digital, the more power a tactile medium like direct mail will have, especially hand-written notes and unconventional pieces.
You and your firm don’t have to be the fastest and least expensive and most exclusive.
If they wanted their property to be sitting next to random acts of other assets, they’d grab a booth at a flea market.
Not every auction can be a a feather in your cap. But you have to be careful to limit the time your cap is collecting change on the sidewalk.
What’s your metric for relevance? Do you measure success or growth? There’s a difference.
If you want to make money, you’ll need your marketing to be an income generator—not an expense.
Corporate America has been employing this tactic for decades in advertising, packaging, and public relations. But few entrepreneurs unleash the marketing boost into their small business strategies and practices.