Category : Branding
Your company promotion can communicate something far different from what its words say. Sadly, most small business advertising says, “I’m much better at what I do than telling you what I do,” or “You need to trust that we’re more professional than our advertising makes us look.” Don’t be one of those companies.
Not all clients are created equal, even if they can keep you equally busy. Most of us want high-margin, headache-free work; the challenge is how to attract that work.
If you want premium retail results from your services, implement premium retail tactics. If you want to develop a low-margin, high-volume workflow, give buyers and sellers premonition of such proficiency. And if you’re somewhere in the ambiguous middle, never . . .
The business card as a medium isn’t dead, but yours has to come alive to survive the digital age. If you overlook the value of your business card, so will your prospects.
You only have a few seconds to hook a buyer. Lead your advertising with what’s important to them: the asset and the benefit of that asset.
Don’t kid yourself: if your looks don’t get you a free lunch, they probably won’t get you business.
Discover who you are, and spend your time with folks who like people like you.