If you can establish yourself as the value brand during a recession, you will accelerate into growth periods faster than your competition.
You can play the game by corporate rules and get corporate results.
You’ve probably heard the adage, “Fake it ’til you make it.” I guess there’s some wisdom there, but I’ve never adhered to that.
I don’t mind answering those questions, because I’ve usually answered those questions for myself in the past.
biplane productions updates it’s logos, web site, and marketing materials to better reflect its brand position
Nothing builds brand recognition faster than consistency. Not even repetition.