Auctioneers influenced where I parked at a wedding yesterday.
In total, 1.9 million prospects saw the ads 4.1 million times. Thom got a lot of traffic from his bold campaign, as 200,000 people clicked on at least one of the 13 different ads an average of 1.3 times each.
Several of my clients in the equipment space have been buying shipping containers of Chinese mini excavators, loaders, and attachments to supplement consigned inventory. One of these auctions led to an interesting post-sale conversation with a client.
Facebook stats will often be proportional to website traffic and participation. They almost always contribute to the story of the auction. But not always. The same goes even for bidder registrations. At the end of the day, the only numbers that count are sale prices.
At the auction company where I worked before starting this freelance gig, I advertised about 150 auctions per year. At that rate, it would’ve taken me almost 80 years to market this many auctions. So, back in 2002, I never imagined this milestone was possible.
Zane Parrott forwarded this encouraging and entertaining post-sale story for his Illinois auction last week of oilfield equipment: “After the auction closed and we were discussing the total bid price, the seller’s exact words were (and pardon my French), ‘Are you 💩ting me? It brought that much?’ The seller was thrilled. Pickup went smoothly. And all is good!”
I might do some wild adrenaline stunts on my days off, but my clients like Wyeth Auctions take big chances with their livelihoods. I work hard so that those risks are rewarded as often and as much as possible.
