Ryan George – Ryan helps auction companies look like marketing experts by clarifying their message, communicating that message well, and measuring its effectiveness.

267: Who else has work days as diverse as we get in the auction industry!?

Posted on: April 27, 2026 /

Categories: Uncategorized

If you’d have told the college senior version of me that my day job would look like that, he’d have asked, “Wait. What? How!?” I’m so grateful for the auctioneers who trust me with their livelihoods and their sellers’ hopes.

I’ve been around farm equipment auctioneers too long.

Posted on: April 20, 2026 /

Categories: Uncategorized

Auctioneers influenced where I parked at a wedding yesterday.

That’s a lot of eyeballs!

Posted on: April 17, 2026 /

Categories: Uncategorized

In total, 1.9 million prospects saw the ads 4.1 million times. Thom got a lot of traffic from his bold campaign, as 200,000 people clicked on at least one of the 13 different ads an average of 1.3 times each.

264: A good problem to have?

Posted on: March 9, 2026 /

Categories: Uncategorized

Several of my clients in the equipment space have been buying shipping containers of Chinese mini excavators, loaders, and attachments to supplement consigned inventory. One of these auctions led to an interesting post-sale conversation with a client.

263: I was so glad my client proved my assumption wrong last week.

Posted on: February 24, 2026 /

Categories: Uncategorized

Facebook stats will often be proportional to website traffic and participation. They almost always contribute to the story of the auction. But not always. The same goes even for bidder registrations. At the end of the day, the only numbers that count are sale prices.

262: Biplane Productions has now advertised 12,000 auctions.

Posted on: February 9, 2026 /

Categories: Uncategorized

At the auction company where I worked before starting this freelance gig, I advertised about 150 auctions per year. At that rate, it would’ve taken me almost 80 years to market this many auctions. So, back in 2002, I never imagined this milestone was possible.

261: Has a seller ever asked you this?

Posted on: February 6, 2026 /

Categories: Uncategorized

Zane Parrott forwarded this encouraging and entertaining post-sale story for his Illinois auction last week of oilfield equipment: “After the auction closed and we were discussing the total bid price, the seller’s exact words were (and pardon my French), ‘Are you 💩ting me? It brought that much?’ The seller was thrilled. Pickup went smoothly. And all is good!”

MAKE BIGGER COMMISSIONSRyan helps auction companies look like marketing experts by clarifying their message, communicating that message well, and measuring its effectiveness.

267: Who else has work days as diverse as we get in the auction industry!?

I’ve been around farm equipment auctioneers too long.

That’s a lot of eyeballs!

264: A good problem to have?

263: I was so glad my client proved my assumption wrong last week.

262: Biplane Productions has now advertised 12,000 auctions.

261: Has a seller ever asked you this?

MAKE BIGGER COMMISSIONS
Ryan helps auction companies look like marketing experts by clarifying their message, communicating that message well, and measuring its effectiveness.