Ryan George – Ryan helps auction companies look like marketing experts by clarifying their message, communicating that message well, and measuring its effectiveness.

262: Biplane Productions has now advertised 12,000 auctions.

Posted on: February 9, 2026 /

Categories: Uncategorized

At the auction company where I worked before starting this freelance gig, I advertised about 150 auctions per year. At that rate, it would’ve taken me almost 80 years to market this many auctions. So, back in 2002, I never imagined this milestone was possible.

261: Has a seller ever asked you this?

Posted on: February 6, 2026 /

Categories: Uncategorized

Zane Parrott forwarded this encouraging and entertaining post-sale story for his Illinois auction last week of oilfield equipment: “After the auction closed and we were discussing the total bid price, the seller’s exact words were (and pardon my French), ‘Are you 💩ting me? It brought that much?’ The seller was thrilled. Pickup went smoothly. And all is good!”

260: I have a weird job.

Posted on: February 5, 2026 /

Categories: Uncategorized

I might do some wild adrenaline stunts on my days off, but my clients like Wyeth Auctions take big chances with their livelihoods. I work hard so that those risks are rewarded as often and as much as possible.

259: An incredible amount of free advertising!

Posted on: February 4, 2026 /

Categories: Uncategorized

“Ryan, your results are amazing, and it’s been an amazing auction for sure with bidders from all over.” I wasn’t surprised, because the Facebook ads in this campaign were shared well over 500 times.

258: his asset category is getting tons of free publicity for different clients.

Posted on: January 26, 2026 /

Categories: Uncategorized

I had never advertised the liquidation of a [click to see type of] company until Mike Knudsen of The Hamilton Group sent me this Michigan auction. The ads performed efficiently in every category, but one stat grabbed my attention: 202 people had shared the ads with their Facebook friends. That’s a LOT of free advertising!

257: Results So Good, I Heard About Them Twice

Posted on: January 23, 2026 /

Categories: Uncategorized

“We have had a TON of traction for this auction. We knew we would get some due to the car and the jewelry, but in relation to other estates, it’s just a ‘small’ estate auction for us. However, on Saturday, we had more at our open house than we have had in a very long time. More in our local area have registered for this auction than we have seen in a while. I was even at my neighbor’s house yesterday, helping them register.”

256: Bigger sale price = bigger commission

Posted on: January 21, 2026 /

Categories: Uncategorized

I regularly experiment (with permission), because my goal is to make my clients the biggest possible commissions I can on the budgets they have.

MAKE BIGGER COMMISSIONSRyan helps auction companies look like marketing experts by clarifying their message, communicating that message well, and measuring its effectiveness.

262: Biplane Productions has now advertised 12,000 auctions.

261: Has a seller ever asked you this?

260: I have a weird job.

259: An incredible amount of free advertising!

258: his asset category is getting tons of free publicity for different clients.

257: Results So Good, I Heard About Them Twice

256: Bigger sale price = bigger commission

MAKE BIGGER COMMISSIONS
Ryan helps auction companies look like marketing experts by clarifying their message, communicating that message well, and measuring its effectiveness.