I regularly experiment (with permission), because my goal is to make my clients the biggest possible commissions I can on the budgets they have.
I never thought I’d ever advertise an armor-plated vehicle, let alone a Mercedes-Benz Maybach S650 with bulletproof windows. This vehicle once belonged to Guo Wengui, a Chinese billionaire, crypto fraudster, and racketeer.
Last year, I built 798 Facebook campaigns. Aircraft auctions led the way in terms of efficiency metrics, but multiple asset categories weren’t far behind.
Social media advertising has proven a much better fit for auction marketing. We can now target our ads with uncanny specificity. We can reach 50 to 200 potential bidders for the cost of mailing one postcard. We don’t have to wait for publications or our brochure to reach mailboxes. Auctioneers can accept consignments later, closer to the auction. This efficiency and flexibility help auctioneers make bigger commissions with leaner marketing budgets in shorter exposure windows.
Congrats to Chris Camp, Vicki Camp, and Jeff Morris of Luxury Estates Auction Company for getting this incredible Florida panhandle property sold on Saturday! The newly constructed 7,000±SF, 7BR, 9BA home with deeded beach access drew a high bid of $4.85 million.
I was stoked to learn that Ben Higgins Realty & Auction Co. saw seven units sell north of $400,000 in their Thanksgiving weekend auction. Two of them sold for more than $500,000, including this 2024 John Deere 9RX 640. This auction’s campaign drew very efficient traffic with a cost per click of only 7¢.
Last week, I built a Facebook campaign for Woltz & Associates’ upcoming auction of 72 MGs & Austin Healeys. I’ve never had that many units of one type of automobile in a single auction. Wow.
