I might do some wild adrenaline stunts on my days off, but my clients like Wyeth Auctions take big chances with their livelihoods. I work hard so that those risks are rewarded as often and as much as possible.
“Ryan, your results are amazing, and it’s been an amazing auction for sure with bidders from all over.” I wasn’t surprised, because the Facebook ads in this campaign were shared well over 500 times.
I had never advertised the liquidation of a [click to see type of] company until Mike Knudsen of The Hamilton Group sent me this Michigan auction. The ads performed efficiently in every category, but one stat grabbed my attention: 202 people had shared the ads with their Facebook friends. That’s a LOT of free advertising!
“We have had a TON of traction for this auction. We knew we would get some due to the car and the jewelry, but in relation to other estates, it’s just a ‘small’ estate auction for us. However, on Saturday, we had more at our open house than we have had in a very long time. More in our local area have registered for this auction than we have seen in a while. I was even at my neighbor’s house yesterday, helping them register.”
I regularly experiment (with permission), because my goal is to make my clients the biggest possible commissions I can on the budgets they have.
I never thought I’d ever advertise an armor-plated vehicle, let alone a Mercedes-Benz Maybach S650 with bulletproof windows. This vehicle once belonged to Guo Wengui, a Chinese billionaire, crypto fraudster, and racketeer.
Last year, I built 798 Facebook campaigns. Aircraft auctions led the way in terms of efficiency metrics, but multiple asset categories weren’t far behind.
