Category : Auction Marketing
You probably already know that a brand—your company’s public image—is way more than a logo. But you probably didn’t know that your logo can be more than a logo.
Even if the images you acquire are free, you’re wasting brand capital when you buy the wrong ones.
Not all media are created equal.
Treat the reader as your friend, and they’ll stick around for more of your stories. Better yet, they’ll forward them to their other friends.
Once you know who you are and embrace it, you’re better equipped to pursue your piece of the readership pie.
If you want maximum value for your brand, when you try to trade it for transactions in the marketplace, you need to treat the Internet like you do other media.
What if I told you that five years from now, the way your direct mail is currently distributed will seem as inflexible as a CD and as inefficient as mix tapes?