Auction Marketing – Page 22

58: Are You Perpetrating Antisocial Media?

Posted on: April 15, 2010 /

Categories: Auction Marketing

If you want to succeed at online social media, play by the same rules that help you win offline. Listen to people; engage with them; add value to relationships.

57: Avoiding Brand Dissonance

Posted on: April 15, 2010 /

Categories: Auction Marketing, Branding

Not every auction can be a a feather in your cap. But you have to be careful to limit the time your cap is collecting change on the sidewalk.

56: Survival of the Fittest Marketers

Posted on: March 31, 2010 /

Categories: Auction Marketing, Branding

What’s your metric for relevance? Do you measure success or growth? There’s a difference.

Tampons & Sports Cars

Posted on: March 18, 2010 /

Categories: Auction Marketing

Are you evoking something that makes prospects stop, think, and maybe change their preconceived expectations of your industry?

54: Auction Pornography

Posted on: March 5, 2010 /

Categories: Auction Marketing

The public knows what we’re selling when they see it. If they don’t, they probably aren’t prospective bidders.

53: Postcards from the Competitive Edge

Posted on: February 18, 2010 /

Categories: Auction Marketing, Direct Mail

Why not just sell them on the sizzle, and get out of there? Postcards help you do that.

Search & Rescue (Your Online Listings)

Posted on: January 31, 2010 /

Categories: Auction Marketing

Sell the facts, and find as many facts as possible about what you’re selling.