Category : Direct Mail
Somewhere, James Carville is blurting, “It’s the mailer panel, stupid.”
What if I told you that five years from now, the way your direct mail is currently distributed will seem as inflexible as a CD and as inefficient as mix tapes?
As more and more of our media intake goes digital, I hear entrepreneurs ask if paper mail is worth the cost.
If this environment sounds intimidating to you, know that your advertising has an even more intense courting process. Your marketing media gets less than ten seconds to grab a customer.
If you get one part of the deal out of whack, it takes away from the maximum impact of your advertising and may even bring negative reaction to your well-intentioned work . . . direct mail only works when great photography pairs with professional creative work and when well-produced pieces go to the right recipients.
Advertising awards can build your company’s identity; but a professional, recognizable, and consistent brand in the marketplace is far more likely to build your company’s revenue.
People buy properties, not auctions. Don’t rely on the sale method to compensate for the deficiencies in your marketing.
