Direct Mail – Page 2

168: 2 Adaptive Advertising Technologies Auctioneers Can Afford

Posted on: August 10, 2016 /

Categories: Auction Marketing, Direct Mail, Marketing Tools

With each new technological capability, auctioneers have needed to fit more tools into their marketing tool boxes, but they’ve also gained more and better ways to find motivated buyers and sellers. Is your advertising updating itself after you cut it loose? Is it adapting to buyer interests? If not, how much of a head start are you willing to give your competition while their marketing is?

160: Creative Ways to Get Past the Gatekeepers to Your Prospects

Posted on: March 23, 2016 /

Categories: Auction Marketing, Direct Mail, Marketing Tools

One of the best ways to circumvent that consumer defense is the element of surprise, and one of the best vehicles for that is dimensional mail. First, it typically gets past the gate keepers, even in corporate settings. Second, it allows a unique advertising vehicle underused and probably unmatched by your competitors.

4 Stats REALTORS Use That Auctioneers Don’t

Posted on: March 9, 2016 /

Categories: Auction Marketing, Direct Mail, Marketing Tools

Auctioneers regularly tell me how much they want to work with REALTORS. Maybe they should first pursue working with their statistics.

6 Reasons Facebook Hasn’t Yet Killed Direct Mail

Posted on: March 4, 2016 /

Categories: Auction Marketing, Direct Mail

Facebook is the biggest innovation in advertising ever. I truly believe that and am thankful for the times it bails me out of tough strategy situations with my clients. While Facebook collects a mind-boggling amount of data about its users, there are still audiences it can’t reach that direct mail can.

152: How Vacation Souvenirs Sabotage Your Direct Mail Strategy

Posted on: January 13, 2016 /

Categories: Auction Marketing, Design, Direct Mail

In practice, the mailer panel should be the flashy side. It should be the panel with the big picture and the short headline. Everything else should fall to the reverse side or to our website. Anybody not interested by our primary “sizzle” photo and intrinsic message isn’t a likely buyer or client. Anyone interested but not motivated to flip the card over or go to our website isn’t a qualified prospect, either.

151: 5 Ways to Know If Your Offline Media is Working

Posted on: December 16, 2015 /

Categories: Auction Marketing, Branding, Direct Mail, Marketing Tools

In a digital world, print media has the potential to be a tangible disruptor and a more personal interaction. Direct mail allows a broader range of sizes and formats than online media. When produced and placed well, signs are often the leading medium for obtaining auction buyers. Just because it’s more difficult to track them doesn’t mean they are necessarily less effective.

The Most Important Mailing List (That Auctioneers Aren’t Using)

Posted on: December 9, 2015 /

Categories: Auction Marketing, Direct Mail, Marketing Tools

I don’t think I’ve ever talked to an auction company that recorded that segment of their buyers. Online bidding platforms keep this information. These bidders shouldn’t be too hard to discover at on-site auctions, especially real estate ones. They’re already in your clerking software. All it’d take to capture this data is an extra column in your database to indicate that they came in second.