Category : Design
The more our media goes digital, the more power a tactile medium like direct mail will have, especially hand-written notes and unconventional pieces.
For a company looking for local or regional customers, there’s no medium as ubiquitous as public roads and parking lots.
You probably already know that a brand—your company’s public image—is way more than a logo. But you probably didn’t know that your logo can be more than a logo.
Even if the images you acquire are free, you’re wasting brand capital when you buy the wrong ones.
If you want maximum value for your brand, when you try to trade it for transactions in the marketplace, you need to treat the Internet like you do other media.
More than likely, you will win those votes the way Beltway insiders do: exploiting your establishment.
Fonts are the clothing your message wears.