Category : Design

100: The Pinterest Effect

There’s a lesson there for every marketer. What makes content quickly absorbable is compelling imagery, imagery which Pinterest users tend to pull from predominantly-commercial websites. Words—even headlines—are secondary. As a culture, we don’t’ care about explanations and slogans, if we aren’t drawn to them through the picture(s) they accompany. As a marketer who helps other marketers, I can tell you that if the design of our marketing media centers around large, singular imagery—and those images are professionally staged and captured—our advertising will be far more effective than the current average of small business advertising media.

96: Winning The Close Ones

Having helped auctioneers with proposals for over a decade, I’ve found that many auction proposals follow similar outlines and use similar selling points. So, how do you separate your plan from the competition’s one?

The way you present it.

Our culture is becoming more and more visually stimulated and educated; and your marketing materials need to reflect that—especially your proposals.

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89: The Ebay Rule for Advertising Estates

If your audience would investigate a collection because of who owned it, by all means use the seller’s popularity to their advantage. But if the seller isn’t the selling point, stick to the facts important to the buyers in your advertising headlines.

81: Your Brand Doing the Heavy Lifting

Your company promotion can communicate something far different from what its words say. Sadly, most small business advertising says, “I’m much better at what I do than telling you what I do,” or “You need to trust that we’re more professional than our advertising makes us look.” Don’t be one of those companies.

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