249: A tip I learned this week for better geofencing

Every once in a while, one of my clients adds an event geofencing ad to their Facebook campaign. With this ad, they inundate a car show, convention, trade show, or competitor’s live auction. These ads typically perform far less efficiently than our usual ads. However, the participants of these events are worth a lot to my auctioneers. For real estate ads, Facebook’s minimum radius is 15 miles—which doesn’t lend itself to this strategy. If you use only city and state for the location, Facebook’s minimum for non-real estate ads is 10 miles. But if you plug the exact address of the event into the location bar, you can get a radius as small as 1 mile.