If this environment sounds intimidating to you, know that your advertising has an even more intense courting process. Your marketing media gets less than ten seconds to grab a customer.
No matter the size of your company, you can meet and surpass expectations by looking at your company through the skeptic’s eyes.
If you get one part of the deal out of whack, it takes away from the maximum impact of your advertising and may even bring negative reaction to your well-intentioned work . . . direct mail only works when great photography pairs with professional creative work and when well-produced pieces go to the right recipients.
Consistency multiplies your media impact, as the connection between the various ad formats reinforces the others. The more consistent your materials, the more value each one holds.
Until you use both sides of Al Gore’s electronic interstate, you won’t know the full potential for more robust and (even) easier web marketing.
Establish yourself as a source for answers, which later may grow into a source for solutions.
The primary function of the newsletter is to inform the reader in a way that establishes your company as an expert source.
