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MAKE BIGGER COMMISSIONS
Ryan helps auction companies look like marketing experts by clarifying their message, communicating that message well, and measuring its effectiveness.

 

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46: A Good Sign [for Auctioneers]

Posted on: November 6, 2009 /
Categories: Auction Marketing, Marketing Tools

Digital billboards can now convert high traffic areas into prime auction advertising environments.

45: Popping the Question to Your Client

Posted on: October 21, 2009 /
Categories: Auction Marketing

Build your proposals around the potential seller—not your company.

“Just Shrink the Logo to Get Everything to Fit.”

Posted on: October 3, 2009 /
Categories: Auction Marketing, Branding, Design

You probably already know that a brand—your company’s public image—is way more than a logo. But you probably didn’t know that your logo can be more than a logo.

Don’t Be a Cross-Dressing Advertiser

Posted on: September 24, 2009 /
Categories: Auction Marketing, Branding, Design

Even if the images you acquire are free, you’re wasting brand capital when you buy the wrong ones.

42: How Do You Choose Where To Advertise?

Posted on: September 10, 2009 /
Categories: Auction Marketing

Not all media are created equal.

41: The Not-so-silver Blogging Bullet

Posted on: August 27, 2009 /
Categories: Auction Marketing, Marketing Tools

Treat the reader as your friend, and they’ll stick around for more of your stories. Better yet, they’ll forward them to their other friends.

40: What Kind of Blogger Are You?

Posted on: August 13, 2009 /
Categories: Auction Marketing, Marketing Tools

Once you know who you are and embrace it, you’re better equipped to pursue your piece of the readership pie.

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