Once you know who you are and embrace it, you’re better equipped to pursue your piece of the readership pie.
If you want maximum value for your brand, when you try to trade it for transactions in the marketplace, you need to treat the Internet like you do other media.
What if I told you that five years from now, the way your direct mail is currently distributed will seem as inflexible as a CD and as inefficient as mix tapes?
Early adoption of this tool in your advertising can make your prospects more likely to depend on you than your less-progressive competitor.
As more and more of our media intake goes digital, I hear entrepreneurs ask if paper mail is worth the cost.
As you brand your firm toward a specific specialty or market segment, you will similarly start to thin the audience to whom you need to advertise.
You can be successful without Facebook. Facebook just makes success a community benefit.