25: When Change Trumps Different
Posted on: October 7, 2008 /
More than likely, you will win those votes the way Beltway insiders do: exploiting your establishment.
24: Can a Recession Help Your Brand?
Posted on: August 28, 2008 /
Categories: Auction Marketing, Branding
If you can establish yourself as the value brand during a recession, you will accelerate into growth periods faster than your competition.
23: Undressing in Public: Font Fashion
Posted on: July 31, 2008 /
Categories: Auction Marketing, Design
Fonts are the clothing your message wears.
22: Bean Stalk Strategies
Posted on: July 16, 2008 /
Categories: Auction Marketing, Branding
You can play the game by corporate rules and get corporate results.
21: My Favorite Margin (From Outer Space)
Posted on: June 24, 2008 /
Categories: Auction Marketing, Design
Margin concentrates our attention, maximizes our energy, and builds our priorities. It allows us to do more with less. It is the Wizard-of-Oz magic that makes the most of what we already have.
20: Fair Advantage
Posted on: June 12, 2008 /
Categories: Auction Marketing, Direct Mail
Advertising awards can build your company’s identity; but a professional, recognizable, and consistent brand in the marketplace is far more likely to build your company’s revenue.
19: Do Shotgun Advertising Weddings Make Sense?
Posted on: May 27, 2008 /
People buy properties, not auctions. Don’t rely on the sale method to compensate for the deficiencies in your marketing.