The public knows what we’re selling when they see it. If they don’t, they probably aren’t prospective bidders.
Why not just sell them on the sizzle, and get out of there? Postcards help you do that.
Sell the facts, and find as many facts as possible about what you’re selling.
Somewhere, James Carville is blurting, “It’s the mailer panel, stupid.”
Be intentional about your auction photography; otherwise, it might be your brand nonchalance you’re capturing.
If you want to make money, you’ll need your marketing to be an income generator—not an expense.
Corporate America has been employing this tactic for decades in advertising, packaging, and public relations. But few entrepreneurs unleash the marketing boost into their small business strategies and practices.