You only have a few seconds to hook a buyer. Lead your advertising with what’s important to them: the asset and the benefit of that asset.
Don’t kid yourself: if your looks don’t get you a free lunch, they probably won’t get you business.
Discover who you are, and spend your time with folks who like people like you.
The more our media goes digital, the more power a tactile medium like direct mail will have, especially hand-written notes and unconventional pieces.
You and your firm don’t have to be the fastest and least expensive and most exclusive.
Sellers will discover whether or not you’re uniquely competent to help them—optimally, long before auction day.
If they wanted their property to be sitting next to random acts of other assets, they’d grab a booth at a flea market.