61: Sell Only Your Core Competency
If they wanted their property to be sitting next to random acts of other assets, they’d grab a booth at a flea market.
If they wanted their property to be sitting next to random acts of other assets, they’d grab a booth at a flea market.
You can let the world know that your clients get not only the best in current marketing practices but also the next generation of promotion.
Capitalism allows supply and demand to set our prices. But efficiency allows us to set our wages.
If you want to succeed at online social media, play by the same rules that help you win offline. Listen to people; engage with them; add value to relationships.
Not every auction can be a a feather in your cap. But you have to be careful to limit the time your cap is collecting change on the sidewalk.
What’s your metric for relevance? Do you measure success or growth? There’s a difference.
Are you evoking something that makes prospects stop, think, and maybe change their preconceived expectations of your industry?