270: Less is more in equipment advertising.

These are Facebook suggestions for my clients’ ads from the past two weeks.

Meta and other artificial intelligence companies sell their tools as a way to “enhance” your marketing. To the data center heat generators, more is more. So, it’s no surprise that AI reliably adds features to what I’m advertising: extra wheels, extra attachments, and even extra units. Even when it doesn’t take the fiction that way, it tries to remove blemishes and evidence that the units aren’t brand new.

Buyers of used equipment want to know what you’re selling, not what AI thinks you’re selling. Imperfect images actually build buyer trust. So, don’t take the bait from Silicon Valley. Show people what you’re actually selling. Just take the best pictures you can of those items.