Marketing Tools – Page 5

144: Relearning How to Fish for Auction Buyers (and Sellers)

Posted on: September 2, 2015 /

Categories: Auction Marketing, Marketing Tools

In the current marketplace, there’s no excuse for relying on instinct. Our marketing mix should include more experimentation and less guesswork. Our customers on the aggregate are telling us how and where and when to advertise and conduct transactions. The buying public is always right, whether we like it or not; and they’re generating the data to prove it.

143: The Biggest Challenge of Variable Data Marketing

Posted on: August 19, 2015 /

Categories: Direct Mail, Marketing Tools

If you’ve not been segmenting, start now. Other marketers have a head start on you. Other auction companies are already using this tool for years. Start gathering data now so that you’ll be more competitive a year from now and have more marketing choices.

141: A New Tool for Better Marketing Videos

Posted on: July 1, 2015 /

Categories: Auction Marketing, Marketing Tools

Their service is super simple: upload the clips you recorded into their site, type in some direction as to what you’d like the finished product to be, select how long you want the finished video to run, key in your credit card information, and then wait for the link to their finished product. You can also choose upgrades like expedited editing and even a 15-second teaser video to use for Instagram and other social media.

A Powerful New Use for Your Bidders’ Email Addresses

Posted on: June 17, 2015 /

Categories: Auction Marketing, Marketing Tools

Facebook isn’t the first company to offer this demographic extrapolation and replication service. They are, however, the first to do it for free. Also, with more than a decade of consumer data and more than a billion users, they have more datapoint to use for comparison.

137: 5 Ways to Generate More End User Bidding

Posted on: May 13, 2015 /

Categories: Auction Marketing, Marketing Tools

The difference between wholesale and retail prices should be enough incentive to investigate changes to our workflow, terms, and marketing. Your path to consumer-driven prices might be on very different paths than these five options. That’s okay. What’s important is that we’re interacting with the marketplace, evaluating our processes based on the feedback we gather, and then making changes to our practices to adapt.

135: The Magic Formula for More Efficient Advertising

Posted on: April 15, 2015 /

Categories: Auction Marketing, Marketing Tools

You can have hundreds of people click to your website from your email blast or thousands from social media. If the only people who show up at your auction are the ones who saw the sign, though, that traffic is empty. If your YouTube video went viral or your phones have been ringing off the hook from a press release that’s hit all of the local news, but most of your bidders all brought your direct mail piece to the auction, then the buzz didn’t bring you buyers.

132: 4 Common Mistakes of In-house Mailing Lists

Posted on: March 4, 2015 /

Categories: Auction Marketing, Direct Mail, Marketing Tools

I’ve bumped into multiple auction companies that tout their decades-old prospect list or the quantity of people on their in-house list. It’s an odd boast, since those lists are filled with budget-sucking ghosts. The age of a list isn’t inherently bad, but it can contribute to the following four issues most auctioneers face with their in-house database.