165: Get Better Results From Your Facebook Advertising

While there are groups or lists of people you can’t find on Facebook, there are a lot of specific audiences readily available to make your auction advertising more effective and efficient. Not all buyers are on Facebook; but there are more buyers there on any given day than in newsprint, magazines, or any TV channel. The specificity to which you can market on Facebook is unprecedented and unparalleled.

164: 5 Reasons to be Wary of Automated Marketing

Most of the folks that attend my seminars represent sole proprietorships or family-size businesses. Based on the feedback I get before and after my talks, I sense that many auctioneers feel unable to keep up with the growing media landscape. In particular, they tell me they don’t have the time, energy, or expertise to manage

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160: Creative Ways to Get Past the Gatekeepers to Your Prospects

One of the best ways to circumvent that consumer defense is the element of surprise, and one of the best vehicles for that is dimensional mail. First, it typically gets past the gate keepers, even in corporate settings. Second, it allows a unique advertising vehicle underused and probably unmatched by your competitors.

4 Stats REALTORS Use That Auctioneers Don’t

Auctioneers regularly tell me how much they want to work with REALTORS. Maybe they should first pursue working with their statistics.

151: 5 Ways to Know If Your Offline Media is Working

In a digital world, print media has the potential to be a tangible disruptor and a more personal interaction. Direct mail allows a broader range of sizes and formats than online media. When produced and placed well, signs are often the leading medium for obtaining auction buyers. Just because it’s more difficult to track them doesn’t mean they are necessarily less effective.

The Most Important Mailing List (That Auctioneers Aren’t Using)

I don’t think I’ve ever talked to an auction company that recorded that segment of their buyers. Online bidding platforms keep this information. These bidders shouldn’t be too hard to discover at on-site auctions, especially real estate ones. They’re already in your clerking software. All it’d take to capture this data is an extra column in your database to indicate that they came in second.

4 Cheap & Easy Ways to Leverage Your Buyer’s Self Interest

If we’re not adapting to buyer self-interest, then whose self-interest is guiding our advertising?

Unless we as the advertiser is also the one buying our services or assets, why should we expect that strategy to work?