235: What do you do when data scares you?
Posted on: September 27, 2022 /
Categories: Uncategorized
Here’s how I try to convince auctioneers to trust the expressed preferences of the buying public. Look at it like a poll. If 90% of your bidders said they wanted your advertising to use a particular headline, would you switch and use it? If 80% of the people who came to your website said certain information wasn’t important to them, would you still make it a headline? If after seeing these patterns over hundreds of auctions, you refused to adapt to the buying culture, I have one more question for you. What’s more important to you: your comfort or your commission?
