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“It Doesn’t Get Better Than This!”

Posted on: November 12, 2014 /
Categories: Explorience, Ponderlust

At the end of my life, I’d rather be known for what I did in a prayer circle, in a reflective vest, in a counseling conversation, or with a text message than anything I commercially wrote or designed at my desk. No matter the pictures shown at my memorial service, I hope people have stories of how they saw Jesus or his attributes in me. When someone else writes my obituary, I hope they can honestly write, “He pursued spiritual and physical adventure in such a way that others were drawn to do the same.”

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122: The Right Mailing List for the Job

Posted on: November 5, 2014 /
Categories: Auction Marketing, Direct Mail, Marketing Tools

Usually I get a request like, “Where do I find people who want to buy [insert asset here]?” There is no such list of people with intentions. There are, however, multiple resources for lists of people who categorically are more likely to be interested in specific assets or services. I’ve narrowed them down to seven categories.

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121: Will StarStar Kill the QR Code?

Posted on: October 14, 2014 /
Categories: Auction Marketing, Marketing Tools

Auction marketers could create different StarStar codes per auction—like some auction companies do with unique URL’s. You could also generate one for different kinds of FAQ’s or for use at different trade show-type events—like hash tags on Twitter. You could use different codes in different media to track media inquiries, too. I don’t know . . . maybe even generate a custom one for a valuable prospective seller and include it in your proposal.

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120: Ask 4 Questions to Get More Sellers

Posted on: September 23, 2014 /
Categories: Auction Marketing, Branding

Asking enough questions and asking the right questions will take a lot of the guesswork out of the prospecting process. Some of these questions you can answer on your own after some personal reflection or staff conversations. Some of these questions, though, will require you to interview your past and current sellers. All of these questions will give you insight into how to most efficiently maintain and even grow your client base.

119: There Is No Routine Auction

Posted on: July 16, 2014 /
Categories: Auction Marketing, Branding

The same desire is true for a large portion of auction sellers—at least those with assets big enough to warrant a proposal or earn a company brochure. They want to know the auction marketer pitching to them will understand their situation, study their asset, and create a custom plan to make the best outcome possible. They want to hear, “There is no routine auction.”

118: A Small Business Marketing Innovation

Posted on: June 11, 2014 /
Categories: Auction Marketing, Branding, Design, Marketing Tools

Now, printing five or ten folders takes only hours. Prices vary according to quantity but are very affordable for most campaigns, especially compared to the old production method’s costs. You can have a custom folder for a proposal, for an auction bidder’s packet, for a settlement folder. You could even use variable data so that different recipients’ names and/or different photos are shown on their respective pieces.

117: Apps: Auction Marketing Tools

Posted on: May 28, 2014 /
Categories: Auction Marketing, Marketing Tools

Even with only basic capabilities, an app’s simplified, browser-free interface makes it more convenient for the mobile user. The value of those push notifications can’t be understated, as it all but guarantees that even a passive audience will see each of your auction notifications at least once. Few media can say that. With editable location services, I could see an app having great value to the members of the growing number of affiliate networks or even state associations in the auction industry, too.

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