117: Apps: Auction Marketing Tools

Posted on: May 28, 2014 /
Categories: Auction Marketing, Marketing Tools

Even with only basic capabilities, an app’s simplified, browser-free interface makes it more convenient for the mobile user. The value of those push notifications can’t be understated, as it all but guarantees that even a passive audience will see each of your auction notifications at least once. Few media can say that. With editable location services, I could see an app having great value to the members of the growing number of affiliate networks or even state associations in the auction industry, too.

Why You and I Don’t Trust Advertising

Posted on: April 23, 2014 /
Categories: Auction Marketing

Deep down, though, we all distrust advertising to varying degrees. We wonder what the ad isn’t telling us, what it’s exaggerating, and why so much fine print is often needed. The advertising profession is seen as convincing people they (1) need something they don’t or (2) want more than they need.

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114: Scaring Your Competition

Posted on: April 9, 2014 /
Categories: Auction Marketing, Design, Direct Mail

Regardless of whether your advertising arrives in mailboxes, on newspaper stands, in websites, or between sign posts, your content has competition. Are you confident it’s winning that competition? If not, what would need to change to be the best?

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113: Branding Lessons from a High-Rise Crane Operator

Posted on: March 26, 2014 /
Categories: Auction Marketing, Branding

I highly doubt Rudolph realized the inherent advice that he was giving. It’s the same advice I give college juniors and seniors who ask me how to build a successful business and the advice I give nascent auctioneers in the halls at conferences: “Focus on your core competencies. Find what you do best, and focus on the niche market that values that.” It’s advice I had to learn from experience.

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111: The 4 Steps to Advertising Success

Posted on: February 26, 2014 /
Categories: Auction Marketing, Design, Direct Mail

There are no universal marketing guarantees, but starting from our audience’s perspective helps us ask the right strategic questions throughout a campaign. It’s not always easy to look through our audience’s lens, because we are often in a different head space than our prospect. When we do, though, we improve your chances of a successful campaign.

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