Ryan George – Page 19 – Ryan helps auction companies look like marketing experts by clarifying their message, communicating that message well, and measuring its effectiveness.

144: Relearning How to Fish for Auction Buyers (and Sellers)

Posted on: September 2, 2015 /

Categories: Auction Marketing, Marketing Tools

In the current marketplace, there’s no excuse for relying on instinct. Our marketing mix should include more experimentation and less guesswork. Our customers on the aggregate are telling us how and where and when to advertise and conduct transactions. The buying public is always right, whether we like it or not; and they’re generating the data to prove it.

143: The Biggest Challenge of Variable Data Marketing

Posted on: August 19, 2015 /

Categories: Direct Mail, Marketing Tools

If you’ve not been segmenting, start now. Other marketers have a head start on you. Other auction companies are already using this tool for years. Start gathering data now so that you’ll be more competitive a year from now and have more marketing choices.

142: Keep Your Mission Statement to Yourself

Posted on: July 8, 2015 /

Categories: Auction Marketing, Branding

If you’re living up to your mission, you don’t have to tell people. If you’re not consistently hitting those goals, why create expectations in the marketplace that you can’t meet? If, like many firms, you’re filling that part of the business plan outline with mushy cliches that give you a lot of leeway, what are you communicating with those vapid words?

141: A New Tool for Better Marketing Videos

Posted on: July 1, 2015 /

Categories: Auction Marketing, Marketing Tools

Their service is super simple: upload the clips you recorded into their site, type in some direction as to what you’d like the finished product to be, select how long you want the finished video to run, key in your credit card information, and then wait for the link to their finished product. You can also choose upgrades like expedited editing and even a 15-second teaser video to use for Instagram and other social media.

140: 4 Reasons Guerrilla Marketing Has Worked for Me This Year

Posted on: June 24, 2015 /

Categories: Auction Marketing, Design, Direct Mail

The interesting thing is that it doesn’t take much more time to use the above principles than not to use them. What they do require is courage to move away from auction industry standards toward communication principles proven to be more attractive and effective in the marketplace. It’s not about creativity—at least not in my daily work.

A Powerful New Use for Your Bidders’ Email Addresses

Posted on: June 17, 2015 /

Categories: Auction Marketing, Marketing Tools

Facebook isn’t the first company to offer this demographic extrapolation and replication service. They are, however, the first to do it for free. Also, with more than a decade of consumer data and more than a billion users, they have more datapoint to use for comparison.

138: 5 Design Attributes of Premium Auction Advertising

Posted on: June 3, 2015 /

Categories: Auction Marketing, Branding, Design, Direct Mail

The irony is that Bonhams showed more restraint for expensive items than we often do with much lesser lots. Maybe it’s not ironic, since most of us sell utilitarian items instead of luxury goods. Regardless, while it’s impractical for most auctioneers to put these principles in action to the degree Bonhams did, we can all move in these directions for advertising that competes in the marketplace—not just in the auction industry.

MAKE BIGGER COMMISSIONSRyan helps auction companies look like marketing experts by clarifying their message, communicating that message well, and measuring its effectiveness.

144: Relearning How to Fish for Auction Buyers (and Sellers)

143: The Biggest Challenge of Variable Data Marketing

142: Keep Your Mission Statement to Yourself

141: A New Tool for Better Marketing Videos

140: 4 Reasons Guerrilla Marketing Has Worked for Me This Year

A Powerful New Use for Your Bidders’ Email Addresses

138: 5 Design Attributes of Premium Auction Advertising

MAKE BIGGER COMMISSIONS
Ryan helps auction companies look like marketing experts by clarifying their message, communicating that message well, and measuring its effectiveness.