Ryan George – Page 16 – Ryan helps auction companies look like marketing experts by clarifying their message, communicating that message well, and measuring its effectiveness.

163: Why Auctioneers Should Be Careful with Auction Hash Tags (Part 2)

Posted on: May 18, 2016 /

Categories: Auction Marketing, Branding

No matter how the transaction is conducted, the marketing that brings the buyer to an auction or to a listing or to a dealer is pretty much the same. Savvy marketers know to determine the likely buyer and then build a campaign of the multiple media, public relations efforts, and/or interpersonal interactions that are most likely to attract those potential buyers.

162: Why Auctioneers Should Be Careful with #AuctionsWork (Part 1)

Posted on: April 20, 2016 /

Categories: Auction Marketing, Branding

You know who doesn’t use #AuctionsWork? Ritchie Brothers, Christie’s, Barrett Jackson, Sotheby’s, and eBay. They don’t need it. Neither do we.

161: 5 Ways Fiduciary Responsibility Guides Auction Advertising

Posted on: April 6, 2016 /

Categories: Auction Marketing, Branding

Whether “fiduciary duty” can be found in our auction contract or not, it’s in our best interest to act as if it is. That will lead us to make decisions that may not be easy but will be the right thing to do. Surprisingly, some of those decisions will be in our marketing plan.

160: Creative Ways to Get Past the Gatekeepers to Your Prospects

Posted on: March 23, 2016 /

Categories: Auction Marketing, Direct Mail, Marketing Tools

One of the best ways to circumvent that consumer defense is the element of surprise, and one of the best vehicles for that is dimensional mail. First, it typically gets past the gate keepers, even in corporate settings. Second, it allows a unique advertising vehicle underused and probably unmatched by your competitors.

4 Stats REALTORS Use That Auctioneers Don’t

Posted on: March 9, 2016 /

Categories: Auction Marketing, Direct Mail, Marketing Tools

Auctioneers regularly tell me how much they want to work with REALTORS. Maybe they should first pursue working with their statistics.

6 Reasons Facebook Hasn’t Yet Killed Direct Mail

Posted on: March 4, 2016 /

Categories: Auction Marketing, Direct Mail

Facebook is the biggest innovation in advertising ever. I truly believe that and am thankful for the times it bails me out of tough strategy situations with my clients. While Facebook collects a mind-boggling amount of data about its users, there are still audiences it can’t reach that direct mail can.

157: How Auctioneers Can Be Like Presidential Candidates

Posted on: March 2, 2016 /

Categories: Auction Marketing

We can sell “high risk, high reward” with integrity. We can sell the time value of money with honor. We can sell superlative results with statistical evidence of our prowess. But let’s stop selling one thing to our sellers and another thing to our buyers.

MAKE BIGGER COMMISSIONSRyan helps auction companies look like marketing experts by clarifying their message, communicating that message well, and measuring its effectiveness.

163: Why Auctioneers Should Be Careful with Auction Hash Tags (Part 2)

162: Why Auctioneers Should Be Careful with #AuctionsWork (Part 1)

161: 5 Ways Fiduciary Responsibility Guides Auction Advertising

160: Creative Ways to Get Past the Gatekeepers to Your Prospects

4 Stats REALTORS Use That Auctioneers Don’t

6 Reasons Facebook Hasn’t Yet Killed Direct Mail

157: How Auctioneers Can Be Like Presidential Candidates

MAKE BIGGER COMMISSIONS
Ryan helps auction companies look like marketing experts by clarifying their message, communicating that message well, and measuring its effectiveness.