258: This asset category is getting tons of free publicity for different clients.

I had never advertised the liquidation of an inflatables rental company until Mike Knudsen of The Hamilton Group sent me this Michigan auction. The ads performed efficiently in every category, but one stat grabbed my attention: 202 people had shared the ads with their Facebook friends. That’s a LOT of free advertising!

I would’ve thought that was an anomaly, but the campaign Jim & Dave McLaughlin are running for a similar liquidation in Minnesota is currently on pace to blow that first figure out of the water. (Their ads have been shared more than 150 times in just their first 2 days of distribution.) So, if a lender asks you about advertising a company that rents inflatable attractions, don’t hesitate.