78: Take Your QR Codes to the Next Level

The Microsoft Tag isn’t yet a must-have tool in your marketing toolbox, but it gives you another way to prove you’re a step ahead of your competition—or at least, that you’re more colorful.

77: Your Brand, Charlie Sheen, and President Obama

For the marketer, Twitter offers a chance for their brand to be a newsmaker.

Photo credit for Twitter Bird Image

76: Taking a Page Out of the Ol’ (Face)Book

As with many other tools in life, there are right and wrong, efficient and inefficient ways to use tools.

74: Street Cred for Your Brand

Your vehicle can take your message places it never would go otherwise; make sure it’s taking the most effective, attractive message.

67: Eight Lessons From the Rear View Mirror

You only have a few seconds to hook a buyer. Lead your advertising with what’s important to them: the asset and the benefit of that asset.

64: Taking Your ROI to a New Dimension

The more our media goes digital, the more power a tactile medium like direct mail will have, especially hand-written notes and unconventional pieces.

60: A Short Cut May Do You Good

You can let the world know that your clients get not only the best in current marketing practices but also the next generation of promotion.