Direct Mail – Page 6

18: Night Makes Right

Posted on: April 19, 2008 /

Categories: Auction Marketing, Design, Direct Mail

The public is accustomed to MLS-style curb shots; anything you can do to shake their visual expectations will make your advertising more memorable and attractive.

9: Turnkey + Turnaround = Trust

Posted on: September 1, 2007 /

Categories: Auction Marketing, Direct Mail

I’d challenge you to find a better one-two combination—let alone one in your local business district.

8: Upgrading to First Class

Posted on: July 22, 2007 /

Categories: Auction Marketing, Design, Direct Mail

I’d rather spend sellers’ advertising dollars by incorporating more media rather than fancier direct mail pieces.

7: Prospect Mapping

Posted on: July 22, 2007 /

Categories: Auction Marketing, Direct Mail

Like a Minority Report database, there should be a record of people who are thinking about buying our stuff.