For a company looking for local or regional customers, there’s no medium as ubiquitous as public roads and parking lots.
You probably already know that a brand—your company’s public image—is way more than a logo. But you probably didn’t know that your logo can be more than a logo.
Even if the images you acquire are free, you’re wasting brand capital when you buy the wrong ones.
If you want maximum value for your brand, when you try to trade it for transactions in the marketplace, you need to treat the Internet like you do other media.
As you brand your firm toward a specific specialty or market segment, you will similarly start to thin the audience to whom you need to advertise.
You can be successful without Facebook. Facebook just makes success a community benefit.