A intuitive headline idea that I hadn’t considered

Thom Mau is selling a treasure trove of vintage British car parts, body panels, and more for a specialty company in Philadelphia. He suggested we tout the fact that these are domestic purchases, which avoid the 10-25% tariffs currently imposed by executive order. So, of the five headline options in the dynamic-content Facebook ads, two address this potential discount: “Tariff-free British parts!” and “No tariffs on these items!” So far, these ads are averaging only 4¢ per link click.

Speaking of tariffs, a Facebook friend sent me this podcast episode about how tariffs might impact the farm equipment market over the next year or so.