257: Results So Good, I Heard About Them Twice

I recently advertised an estate sale for A.B. Cole Auctioneers, and its ads drew results even better than the efficient Facebook statistics.

I got this note from Christy Cole with a day left in the bidding: “We have had a TON of traction for this auction. We knew we would get some due to the car and the jewelry, but in relation to other estates, it’s just a ‘small’ estate auction for us. However, on Saturday, we had more at our open house than we have had in a very long time. More in our local area have registered for this auction than we have seen in a while. I was even at my neighbor’s house yesterday, helping them register.”

After the auction, Barry Cole reported: “The auction last night was a tremendous success. The number of bidders and excited bidding were fresh and unexpected. This auction was very robust and maximized the values that we were offering.”