• #189
    Jun 28, 2012

    5 Advertising Lessons From the Interstate

    Image Purchased from iStockPhoto.com
    Advertising as a First Impression

    Good advertising is more often a result of subtraction than addition. Consider an advertisement as a collection of shares of impression. The fewer the shares, the more each share is worth—and the more likely they’ll be remembered.

  • #143
    Sep 16, 2010

    Mug Shot Marketing

    Branding Your Face

    Don’t kid yourself: if your looks don’t get you a free lunch, they probably won’t get you business.