post image

216: Direct Mail Tips During a USPS Controversy

Posted on: August 24, 2020 /
Categories: Uncategorized

Whatever your political or even nonpolitical view of the United States Post Office is right now, I hope you’re using it effectively and efficiently. If you aren’t, that’s actually an auctioneer problem more than a USPS problem. The good news, though, is that you can be part of the solution, part of those adapting to changing marketplace conditions. While chickens run around without their heads or tell us the sky is falling, we can drive targeted traffic to what will hopefully be successful auctions.

post image

215: 3 Lists Every Auctioneer Wants But Nobody Can Buy

Posted on: June 29, 2020 /
Categories: Uncategorized

Over the next two decades, conglomerates and aggregate sites are going to put hundreds of bid callers and even auction marketers out of business. They’re going to pay people to do this data curation work. Instead of trying to buy data, they’re going to mine their own. Those of us who follow their example will most likely be the ones in 2035 who are still advertising auctions at all.

post image

214: Two Words That Define Your Auction Brand

Posted on: June 2, 2020 /
Categories: Uncategorized

You can catch confident brands and pass complacent companies around you, but you’ll need to accelerate down the uniquely better lane. Thankfully for you and for me, that’s typically a place where there isn’t a lot of traffic.

post image

213: Your Mailing List is Too Big

Posted on: May 16, 2020 /
Categories: Uncategorized

That doesn’t mean you necessarily throw direct mail out altogether. You just have to be smart about it—efficient at it. Here are several suggestions for making the most out of your mailing list.

post image

212: Facebook Data That Will Improve Your Direct Mail

Posted on: May 4, 2020 /
Categories: Uncategorized

There’s an interesting assumption in the auction industry that people have shorter attention spans online than they do in print. Don’t believe me? Grab almost any winning direct mail piece in any state or national auctioneer association’s advertising contest. I’d bet you what I’d charge to design it that there’s more text on any one side of it than what Facebook allows visible in a full ad. In many samples of auction direct mail I’ve seen, there’s more text in the terms & conditions on the mailer panel than in a successful Facebook ad.

post image
post image
1 2 3 4 5 6 … 34

    ×