Ryan George – Page 4 – Ryan helps auction companies look like marketing experts by clarifying their message, communicating that message well, and measuring its effectiveness.

248: This was the coolest thing I advertised last week.

Posted on: November 3, 2025 /

Categories: Uncategorized

One of my favorite Matchbox/Hot Wheels toys as a kid was this 1979 “Airport Rescue, a Hot Wheels original model based upon the Oshkosh P-15 ARFF Crash Truck.” So, I got excited when Kevin Ross asked me to advertise this Oshkosh T-3000 ARFF in Maryville, TN. So far, our target audience on Facebook must like it as much as I liked my childhood model, because the ad for this unit is averaging only 5¢/click.

A intuitive headline idea that I hadn’t considered

Posted on: October 27, 2025 /

Categories: Uncategorized

So, of the five headline options in the dynamic-content Facebook ads, two address this potential discount: “Tariff-free British parts!” and “No tariffs on these items!”

246: This is not your usual income-generating property.

Posted on: October 13, 2025 /

Categories: Uncategorized

My clients and I advertise figurative gold mines regularly. I like to use headlines for those like, “Buy more cash flow!” or “Add a revenue stream!” But last week, I was privileged to advertise Kevin Ross’ auction of a real-life historic gold mine in Tellico Plains, Tennessee. I smiled when I saw the headline on his website: “There’s gold in them thar hills!”

How do you target audiences that Facebook’s Ads Manager doesn’t have?

Posted on: April 28, 2025 /

Categories: Uncategorized

Clients regularly ask me to target a demographic or occupation for which Facebook doesn’t currently have an available option. (I say “currently” because the options change.)

244: Do your Facebook ads have a 15-second rule?

Posted on: April 21, 2025 /

Categories: Uncategorized

During a phone conversation last week, my Facebook account representative and I discussed the system I use for auctions. We got on the topic of video ads—which I use very sparingly (maybe 1% of campaigns). She told me that their internal research found that the best video ads are …

Will Meta’s new content policy impact your auction’s ads on Facebook?

Posted on: January 11, 2025 /

Categories: Uncategorized

Last Tuesday, Mark Zuckerburg announced that Meta will pull back its third-party fact-checking of user content in regards to potential hate speech. In lieu of this, Facebook, Instagram, and Threads will be policed by community notes—the systems currently used by Elon Musk’s X (formerly Twitter).

242: What asset category performed best in Facebook ads during 2024?

Posted on: January 2, 2025 /

Categories: Uncategorized

Last year, I built 815 Facebook campaigns. I’m transparent with my anonymized results because they help us all calibrate our expectations.

MAKE BIGGER COMMISSIONSRyan helps auction companies look like marketing experts by clarifying their message, communicating that message well, and measuring its effectiveness.

248: This was the coolest thing I advertised last week.

A intuitive headline idea that I hadn’t considered

246: This is not your usual income-generating property.

How do you target audiences that Facebook’s Ads Manager doesn’t have?

244: Do your Facebook ads have a 15-second rule?

Will Meta’s new content policy impact your auction’s ads on Facebook?

242: What asset category performed best in Facebook ads during 2024?

MAKE BIGGER COMMISSIONS
Ryan helps auction companies look like marketing experts by clarifying their message, communicating that message well, and measuring its effectiveness.