218: The Achilles Heel of My Facebook Ads
Most of these remedies can be implemented for free. Some don’t take any additional time—just patience. All of them will increase the professionalism of your brand and quite possibly your commissions and sell-through rates. When a client doesn’t have these ducks in a row, it actually relieves some of the pressure I feel to deliver them high-performing ads. That relief comes in the truth that I charge the same fee to send crowds of people to an active marketplace as to a dead end.