If you can establish yourself as the value brand during a recession, you will accelerate into growth periods faster than your competition.
Fonts are the clothing your message wears.
You can play the game by corporate rules and get corporate results.
Margin concentrates our attention, maximizes our energy, and builds our priorities. It allows us to do more with less. It is the Wizard-of-Oz magic that makes the most of what we already have.
Advertising awards can build your company’s identity; but a professional, recognizable, and consistent brand in the marketplace is far more likely to build your company’s revenue.
People buy properties, not auctions. Don’t rely on the sale method to compensate for the deficiencies in your marketing.
The public is accustomed to MLS-style curb shots; anything you can do to shake their visual expectations will make your advertising more memorable and attractive.