The primary function of the newsletter is to inform the reader in a way that establishes your company as an expert source.
More than likely, you will win those votes the way Beltway insiders do: exploiting your establishment.
If you can establish yourself as the value brand during a recession, you will accelerate into growth periods faster than your competition.
Fonts are the clothing your message wears.
You can play the game by corporate rules and get corporate results.
Margin concentrates our attention, maximizes our energy, and builds our priorities. It allows us to do more with less. It is the Wizard-of-Oz magic that makes the most of what we already have.
Advertising awards can build your company’s identity; but a professional, recognizable, and consistent brand in the marketplace is far more likely to build your company’s revenue.