• #164
    May 26, 2011

    Long Distance Marketing

    Advertising in New Geographic Areas

    On a regular basis, I talk to auctioneers who are proposing and contracting auctions across state lines—in some cases across multiple time zones. Whether these auctioneers are selling for distant estates with local heirs or for banks with holdings in multiple states, they are faced with the same dilemma: how do we find buyers in geographic areas outside of our expertise?

  • #159
    Mar 24, 2011

    Take Your QR Codes to the Next Level

    Microsoft Tag and the QR Code

    The Microsoft Tag isn’t yet a must-have tool in your marketing toolbox, but it gives you another way to prove you’re a step ahead of your competition—or at least, that you’re more colorful.

  • #156
    Mar 10, 2011

    Your Brand, Charlie Sheen, and President Obama

    Photo credit: http://www.csmonitor.com/Innovation/Horizons/2010/0813/With-Tweet-Button-Twitter-looks-outward
    Twitter Marketing

    For the marketer, Twitter offers a chance for their brand to be a newsmaker.

    Photo credit for Twitter Bird Image

  • #155
    Feb 24, 2011

    Taking a Page Out of the Ol’ (Face)Book

    Facebook Page Marketing

    As with many other tools in life, there are right and wrong, efficient and inefficient ways to use tools.

  • #153
    Jan 20, 2011

    Street Cred for Your Brand

    Vehicle Wrap Tips

    Your vehicle can take your message places it never would go otherwise; make sure it’s taking the most effective, attractive message.

  • #144
    Oct 1, 2010

    Eight Lessons From the Rear View Mirror

    Reflections on Auction Marketing

    You only have a few seconds to hook a buyer. Lead your advertising with what’s important to them: the asset and the benefit of that asset.

  • #139
    Aug 19, 2010

    Taking Your ROI to a New Dimension

    Oscar the Grouch
    Dimensional Mail

    The more our media goes digital, the more power a tactile medium like direct mail will have, especially hand-written notes and unconventional pieces.

  • #134
    Jun 17, 2010

    A Short Cut May Do You Good

    QR Code
    Quick Response Codes

    You can let the world know that your clients get not only the best in current marketing practices but also the next generation of promotion.

  • #118
    Nov 8, 2009

    Take Your Message to the Streets

    Hutch
    Benefits of Vehicle Wraps

    For a company looking for local or regional customers, there’s no medium as ubiquitous as public roads and parking lots.

  • #117
    Nov 6, 2009

    A Good Sign [for Auctioneers]

    Digital Outdoor Advertising

    Digital billboards can now convert high traffic areas into prime auction advertising environments.

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