96: Winning The Close Ones

Having helped auctioneers with proposals for over a decade, I’ve found that many auction proposals follow similar outlines and use similar selling points. So, how do you separate your plan from the competition’s one?

The way you present it.

Our culture is becoming more and more visually stimulated and educated; and your marketing materials need to reflect that—especially your proposals.

89: The Ebay Rule for Advertising Estates

If your audience would investigate a collection because of who owned it, by all means use the seller’s popularity to their advantage. But if the seller isn’t the selling point, stick to the facts important to the buyers in your advertising headlines.

81: Your Brand Doing the Heavy Lifting

Your company promotion can communicate something far different from what its words say. Sadly, most small business advertising says, “I’m much better at what I do than telling you what I do,” or “You need to trust that we’re more professional than our advertising makes us look.” Don’t be one of those companies.

72: Beware These Advertising Stocking Stuffers

Seriously, here’s a list of things not to give your clients and prospects in your advertising.

68: Is The Business Card Obsolete?

The business card as a medium isn’t dead, but yours has to come alive to survive the digital age. If you overlook the value of your business card, so will your prospects.

67: Eight Lessons From the Rear View Mirror

You only have a few seconds to hook a buyer. Lead your advertising with what’s important to them: the asset and the benefit of that asset.

66: Mug Shot Marketing

Don’t kid yourself: if your looks don’t get you a free lunch, they probably won’t get you business.